Cannes PR Lions: Forsman & Bodenfors Singapore, Dentsu Inc Tokyo and Leo Burnett Mumbai win Silver
Asia has won 3 Silver and 3 Bronze Lions in the Cannes PR Lions. Forsman & Bodenfors Singapore’s ‘Kami’ campaign, Dentsu Inc Tokyo’s ‘Well Being Index’ and Leo Burnett Mumbai’s ‘#BringBack2011’ campaign are the Silver Lions winners.
The PR Lions, which honour strategic and creative communication – work with storytelling at its core, which establishes, protects and enhances reputation and business, awarded 52 Lions from 1600 entries: 8 Gold, 17 Silver, 26 Bronze and the Grand Prix went to ‘Self Love Bouquet’, for DoorDash by GUT, Los Angeles, USA. This work tapped into the 72% of US adults that believe self-pleasuring is a form of “therapy”, and destigmatised female self-pleasure using the most iconic Valentine’s gift: a bouquet of red roses. It showed consumers that DoorDash could be a go-to destination for same-day flower delivery on Valentine’s Day by reaching 200MM earned media impressions and 500k social impressions.
Talented.Agency Bangalore’s ‘Why Is This A Swiggy Ad?’, Leo Burnett Mumbai’s ‘Airtel 175 Replayed’ and BBH Singapore’s ‘Heinekicks’ are the Bronze winners.