Cannes Creative Strategy Lions: Leo Burnett Mumbai wins Bronze Lion
Leo Burnett Mumbai picks up Bronze Lion in the Cannes Creative Strategy Lions for ‘The Missing Chapter.’
In the Creative Strategy Lions, 774 entries were received and 25 Lions were awarded by the Jury: 4 Gold, 8 Silver and 12 Bronze. The Grand Prix went to ‘Renault – Plug-Inn’, for Renault, by Publicis Conseil, Paris, a peer-to-peer app that connects electric car drivers to home charger owners. Like an Airbnb for charging spots, this new business model solves the problem of driving long distances through remote places with zero charging stations.
Creative Strategy Lions Jury President, Amrita Randhawa, CEO, Publicis Groupe, Singapore & Southeast Asia, added,“There is creative strategy that results in the movement of consumer, culture, and business results. And then there is creative strategy that redefines the product category, opens entirely new revenue models for brands, delivers real value for consumers, solves infrastructural problems and is globally scalable – that is our Grand Prix winner. An obvious contender from the get-go, it became our North Star for the very definition of the future of creative strategy and its ability to deliver transformational brand building.”