Dentsu Inc Tokyo wins Gold in Creative Business Transformation Lions; Silver Lions to Serviceplan Korea, Leo Burnett Mumbai + Draftline Shanghai
Dentsu Inc Tokyo has been awarded a Gold in the Creative Business Transformation Lions category for their ‘Well-Being Index (GWD)’. Asia has picked up 1 Gold, 3 Silver and a 1 Bronze.
Serviceplan Korea and Serviceplan Munich’s ‘Dot Pad. The First Smart Tactile Graphics Display’ has won a Silver Lion.
Draftline Shanghai, DAVID Bogotá and DAVID New York have won a Silver Lion for their ‘Corona Extra Lime’.
‘Lay’s Smart Farm’ by Leo Burnett Mumbai and Cropin Bangalore has won a Silver Lion.
TBWA\Hakuhodo Inc Tokyo’s ‘Shellmet’ has won a Bronze Lion.
In the Creative Business Transformation Lions, which honour the creativity that drives businesses forward, 251 entries were received and 10 Lions were awarded by the Jury: 2 Gold, 3 Silver and 4 Bronze. The second Grand Prix of the week was awarded to ‘ADLaM an Alphabet to Preserve a Culture’ for Microsoft, by McCann, New York.
Commenting on the work, Creative Business Transformation Lions Jury President, Justin Peyton, Chief Transformation Officer, Wunderman Thompson, APAC, said it “challenges us to think about the impact not just on the brand’s business, but on all of the stakeholders and communities with whom they engage. The work created new opportunities for an otherwise marginalized people and in so doing provided access to a whole new audience, while also creating a blueprint that could be replicated to reach other similar groups.”