Andreas Nilsson directs new work for Les Mills via Nice & Frank, Biscuit Filmworks and Revolver

Director Andreas Nilsson has directed a new campaign for Les Mills via Nice & Frank, Biscuit Filmworks and Revolver.

 

The new work from Andreas Nilsson stars Ted Lasso’s Brett Goldstein and was shot on location in New Zealand.

The spot is a satirical look at stressful workout culture, asking gym goers to ‘choose happy’ – rather than subscribe to a life of exercise torment.

Client: Les Mills

Agency : Nice & Frank
Chief Creative Officer & Co-Founder: Laura Petruccelli
Chief Creative Officer & Co-Founder: Graham North
Associate Creative Director: Erica Stevens
Executive Producer: Benton Roman
Account Director: Alyssa Fitterer
Senior Business Affairs Manager : Whitney Vose

Production Company: Biscuit Filmworks
Director: Andreas Nilsson
Partner/Managing Director: Shawn Lacy
Executive Producer: Holly Vega
Head of Production: Sean Moody
Director of Photography: Lasse Frank
Production Designer: Lucinda Thomson
Wardrobe Stylist: Sophie Fletcher & Kristin Seth
Hair and Makeup Artist: Kerrie Urban

Co-Production Company: Revolver NZ
Managing Director/Co-Owner: Michael Ritchie
Executive Producer/Partner: Pip Smart
Producer: Caroline Kruck
Editorial: Work Editorial
Editor: Rich Orrick
Head of Production: Alejandro Alarcon
Producer: Chris Delarenal
VFX: Blacksmith VFX
VFX Supervisor: Naomi Anderilni
Executive Creative Director: Iwan Zwarts
Producer: Ashley Goodwin