Channel your inner Rajamouli in BBH India’s new campaign for the Oppo Reno 10 Series
Taking portrait images and videos will never be the same again. Oppo Reno 10 Series just launched with a campaign that says, ‘Make every scene spectacular’. The 360 degree campaign spread comprises a teaser, full scale digital and social media extensions.
The launch film is the story of Rajamouli helping people shoot spectacular scenes by lending them his own Oppo Reno 10 Pro+ and consequently the means to access Rajamouli’s creative prowess. In a clever plot twist, everyone who shoots with an Oppo Reno 10 Pro+ transforms into the master himself. That is the wonder of the upgraded Telephoto Camera technology. The film ends with a screen full of Rajamoulis symbolic of a world of masterful artistry made possible by the Oppo Reno 10 Series.
The choice of casting a behind-the-scenes genius in a front of the camera role. A clutter breaking choice in a category of communication that focuses majorly on features. The creative minds behind the campaign at BBH India, shed some light on what makes the campaign click, and extends the appeal of the Oppo Reno 10 series to a much wider audience.
Damyant Singh Khanoria, Chief Marketing Officer, OPPO India, said: “We are delighted to collaborate with the visionary filmmaker S. S. Rajamouli for our Reno10 Series. By incorporating Rajamouli’s creative vision with OPPO’s prowess in imaging technologies, our TVC showcases how users can concentrate on capturing fantastic portraits while leaving the technicalities of image capture to the Reno10 Series’ top-notch technologies. Having someone like Rajamouli associate with OPPO for this campaign allows us to drive this message beautifully and effectively.”
Parixit Bhattacharya, CCO, BBH India, said: “We wanted to position the camera in the OPPO Reno 10 Series as a director’s tool. We also felt there is a ‘Culture Drop’ factor to some of OPPO India’s work. So we chose SSR as the maestro to headline this. The idea is as simple as it gets. When you shoot with the new OPPO Reno 10 Series you are able to get results like a top notch director. The campaign has many other exciting pieces and this idea makes the OPPO Reno 10 Series an obvious choice for those with a discerning eye.”
