Cheil Pengtai Beijing and Ogilvy Group Thailand lead Asia at 44th annual AWARD Awards

The winners of the 44th annual AWARD Awards were announced this evening at The Gold Pencil Award Party, held as part of This Way Up at Sydney’s Museum of Contemporary Art. The top performers from Asia were Cheil Pengtai Beijing who picked up 1 Gold, 2 Silver and 3 Bronze. Ogilvy Group Thailand who scored 1 Gold, 2 Silver and 2 Bronze. Wolf BKK and Innocean Seoul each picked up 1 Silver and 3 Bronze. TBWA\Media Arts Lab scored 1 Silver and 2 Bronze.

A total of 59 Gold pencils were awarded across 26 different campaigns, with a further 101 Silver and 187 Bronze pencils awarded.

Special New Zealand took home seven Gold across two campaigns: The Last Performance and Summer Never Sleeps. CHEP Network collected five Gold pencils for their Flipvertising campaign, which was also awarded the Grand Award.

Special was crowned Agency Network of the Year, having taken home 11 golds across their agencies. This award recognises specific agency network brands instead of only holding companies, therefore can be awarded to anyone that has multiple city offices.

Special New Zealand took home 7 Golds; CHEP Network had 5; FINCH, TBWA\Australia, Special Australia, Scoundrel all had 4. Bear Meets Eagle on Fire, Thinkerbell, Howatson+Company, The Sweetshop, The Monkeys, Revolver, VMLY&R all with 3; HERO and Rumble Studios with 2.

BMF, Cheil PengTai Beijing, Colenso BBDO, Dentsu Creative, Ogilvy Group Thailand, R/GA Australia all picked up one Gold each.

AWARD Chair Cam Blackley said: ‘The AWARD Awards really is the greatest creative show in our region and every year we see creativity that punches well above its weight.

“A big congratulations to all those that picked up gold today and a massive shout out to everyone who won a silver or bronze during our virtual announcements.

“I’d like to thank our jury president David Kolbusz, all the jury chairs and our team of judges who devote a huge amount of time freely to the significant task of handing out the industry’s most coveted creative metal.” he said.

View all the Gold, Silver and Bronze winners here. View all the Special Award winners here.

Listed below are Asia’s Gold, Silver and Bronze winners:

GRAPHIC DESIGN
33 and Branding – Posters – Hairstyle Figure – MuQing – BRONZE

PRODUCT DESIGN
Innocean Seoul – Product Innovation – Solar Beehive – Hanwha – BRONZE
Innocean Seoul – Sustainable – Solar Beehive – Hanwha – BRONZE

ART DIRECTION
TBWA\Media Arts Lab – Film Art Direction, Individual – Those That Follow – Shot on iPhone 13 Pro – Apple – SILVER

CINEMATOGRAPHY
TBWA\Media Arts Lab – Branded Content & Entertainment – Those That Follow – Shot on iPhone 13 Pro – Apple – BRONZE

SOUND DESIGN & USE OF MUSIC
TBWA\SMP Philippines – Best Use of Adapted Music – Claire de Lune by The Leaf Orchestra – Nissan – BRONZE

BRAND INNOVATION
Innocean Seoul – Product Innovation – Solar Beehive – Hanwha – BRONZE

CHARITY
Forsman & Bodenfors Singapore – Digital, Individual – Kami: The World’s First Virtual Influencer with Down Syndrome – Down Syndrome International – SILVER
Forsman & Bodenfors Singapore – PR & Promotion – Kami: The World’s First Virtual Influencer with Down Syndrome – Down Syndrome International – BRONZE

CREATIVITY FOR GOOD
Innocean Seoul – Product Design – Solar Beehive – Hanwha – SILVER
Cheil Pengtai Beijing – Service Innovation and Design – Quest for Dyslexia – Samsung – BRONZE

DIGITAL
Cheil Pengtai Beijing – Other – Quest for Dyslexia – Samsung – SILVER

EXPERIENTIAL
TBWA\HAKUHODO – Events & Experiences – ProPILOT MOP – Nissan – BRONZE
GIGIL – Installations – Servo – Netflix – BRONZE
Cheil Pengtai Beijing – Best Use of Technology – Quest for Dyslexia – Samsung – SILVER

HEALTH & WELLNESS
Cheil Pengtai Beijing – Health Awareness and Social Responsibility – Quest for Dyslexia – Samsung – BRONZE

PR & PROMOTION
TBWA\SMP Philippines – Reactive Response – Nissan Mobile Charger Nissan – BRONZE

BRANDED CONTENT & ENTERTAINMENT
Wolf BKK – Fiction Film up to 5 mins, Individual – Central Department Store: Girls In White – Central Retail – BRONZE
TBWA\Media Arts Lab – Non-Fiction Film 5-30 mins, Individual – Those That Follow – Shot on iPhone 13 Pro – Apple – BRONZE
Cheil Pengtai Beijing – Games – Quest for Dyslexia – Samsung – GOLD

FILM ADVERTISING
Wolf BKK – Cinema Commercials Over 60 Seconds – BunBun Paprika: Bollywood Badass – Calbee – BRONZE
Wolf BKK – Cinema Commercials Over 60 Seconds – Central Department Store: Girls In White – Central Retail – SILVER
Wolf BKK – Commercials Over 30 Seconds – BunBun Paprika: Bollywood Badass – Calbee – BRONZE
Ogilvy Group Thailand – TV Commercials Over 30 Seconds – Love Your Gut – Dairy Plus Co – BRONZE
Ogilvy Group Thailand – Commercials Over 30 Seconds – The Eyes – Monde Nissin – SILVER
Ogilvy Group Thailand – TV Commercials Over 30 Seconds – Left & Right – Monde Nissin – SILVER
Ogilvy Group Thailand – Commercial Campaigns – The Innocent Eyes – Monde Nissin – GOLD

CHANNELS
Cheil Pengtai Beijing – Use of Branded Entertainment and Content – Quest for Dyslexia – Samsung – SILVER
Ogilvy Group Thailand – Use of Branded Entertainment and Content – Amazing Thailand. Culture to Commerce – Tourism Authority of Thailand – BRONZE
Cheil Pengtai Beijing – Use of Digital Platforms – Quest for Dyslexia – Samsung – BRONZE
TBWA\HAKUHODO – Use of Events and Stunts – ProPILOT MOP – Nissan – BRONZE