Technology and manufacturing company 3M appoints Initiative as media agency in APAC

Initiative has announced their appointment as the APAC Media Agency of Record for global technology and manufacturing powerhouse, 3M. The regional appointment to 3M is effective immediately.

Initiative’s remit which covers 13 markets including South Korea, Japan, Australia, India, Singapore and more; will encompass all media and buying duties for the portfolio of brands across 3M’s Consumer Business Group segment.

“Marketing at 3M is on a transformation journey to enhance our digital footprint, accelerate our go-to-market execution and optimize scale and efficiency. We are very pleased to have Initiative as our media partner, who bring strategic thinking, agility and understanding of diverse consumer targets, making them a great fit for 3M Asia Pacific’s consumer business,” said Chitkala Nishandar, Director, APAC Marketing Centre, 3M – CBG.

James Smyllie (pictured), President Initiative APAC, said: “3M is a globally established company that is known for its extraordinary culture of innovation, one that has led to breakthrough solutions for consumers and businesses around the world. We are thrilled to partner with 3M on a strategically unified marketing approach using Initiative’s new Fame & Flow model.”