Haldiram’s ‘Pyaar Ka Tohfa’ campaign celebrates Raksha Bandhan with new gifting range

Indian confectionery brand, Haldiram, has recently launched the “Pyaar Ka Tohfa” campaign, underlining the bond between brothers and sisters on this Raksha Bandhan. Alongside its range of delectable and well-designed gifting range of sweets, nuts & chocolates, as part of the “Pyaar Ka Tohfa” campaign, Haldiram’s has unveiled a special box of assorted sweets, featuring the ever-popular Laddoo.

The “Pyaar Ka Tohfa” (translated – Gift of Love) campaign showcases the bond between a surgeon sister and her brother. The film depicts the everyday routine of the sister returning home after work, but on this particular Rakhi day, she arrives late for the celebrations. The brother feels disappointed but conceals it by handing over the Haldiram’s Box of Ladoos and asking her to keep her apologies to herself.

As the story unfolds, the sister ties the Rakhi on her brother’s hand, revealing that it was her first surgery that day, during which she successfully delivered a cute baby girl. The brother’s disappointment turns into pure joy and playfully feeds the delicious Ladoos to her.

Divya Batra, Head of Marketing, Haldiram’s, said: “Raksha Bandhan is a celebration of the unbreakable bond between siblings, and Haldiram’s ‘Pyaar Ka Tohfa’ campaign beautifully captures the emotions and love shared between them. Our special gifting range including an assortment of signature sweets, nuts, and much more, etc., makes the perfect gift to express affection and appreciation to your beloved siblings.”

Kailash Aggarwal, President – Retail, Haldiram’s, said: “At Haldiram’s, we believe in preserving traditions and spreading joy through our delightful treats. With the Pyaar Ka Tohfa campaign, we aim to celebrate the essence of Raksha Bandhan and make this festival even more memorable for our customers. “Gifting by Haldiram’s”, especially curated gift boxes for special occasions, adds a touch of thoughtfulness to the festivities, allowing our customers to express their love and appreciation in a truly heartwarming manner.”

Haldiram’s is known for its wide-ranging gifting options that suit different preferences and budgets. From hampers and sweets gift boxes, Haldiram’s also offers and assorted nuts, chocolates, among other exciting foods. These gifting options highlight the brand’s vision to curate moments of togetherness for families and friends. The special assortment of sweets is available at Haldiram’s stores in Delhi NCR and selected retail partners across the region.