2023 Campaign Brief Asia Creative Rankings; TBWA\Hakuhodo Tokyo’s Yuhei Ito and Nobuhiro Arai rank #1 and #2 most awarded creatives in Japan with Dentsu Inc’s Haruko Tsutsui at #3
Yuhei Ito, Senior Art Director at TBWA\Hakuhodo Tokyo, is Japan’s top ranked creative following the release of the 2023 Campaign Brief Asia Creative Rankings. Ito moves up from his previous ranking of #6 in CB’s last Creative Rankings.
Led by Ito with 770 points, TBWA\Hakuhodo creatives fill 4 of the top 5 rankings, with Nobuhiro Arai scoring 570 points to rank #2 and Masatoshi Usami + Takeshi Matsuda ranking equal #4 on 415 points.
Ito, Usami and Matsuda’s top performance was at New York Festivals 23, winning Grand Prix, Gold, Silver and Bronze for their work on “Shellmet”. Arai’s best creative performance was at AdFest 23 winning 3 Gold, 3 Silver and 1 Bronze.
In #3 is Dentsu Inc Tokyo’s Haruko Tsutsui with 470 points, winning 2 Golds at Cannes 23 and other awards at AdFest 23, Spikes Asia 23, One Show 22 and MAD STARS 22.
Winning awards at One Show 23, D&AD 23, Clio 23, Spikes Asia 23 +22, Campaign Brief’s THE WORK 23 + 22 and LIA 22, Geometry Ogilvy Tokyo’s Yutaro Nagata has ranked #6 with 390 points.
In equal #7 with 365 points are Yoshihiro Yagi from Dentsu Inc Tokyo and Kotoha Tanaka from Geometry Ogilvy Tokyo.
Dentsu Inc Tokyo’s Mariko Fukuoka has finished with 335 points to rank in #9. Most of Fukuoka’s points have been awarded in 2023.
Grey Group Tokyo’s Yukika Anan and TBWA\Hakuhodo Tokyo’s Katsuya Arai each picked up 325 points to rank #10.
See who are Japan’s most awarded agencies in the 2023 Creative Rankings.
The Creative Ranking methodology.
JAPAN’S TOP 75 MOST AWARDED CREATIVES – 2023
#1 Yuhei Ito TBWA\Hakuhodo Tokyo 770
#2 Nobuhiro Arai TBWA\Hakuhodo Tokyo 570
#3 Haruko Tsutsui Dentsu Inc Tokyo 470
#4 Masatoshi Usami TBWA\Hakuhodo Tokyo 415
#4 Takeshi Matsuda TBWA\Hakuhodo Tokyo 415
#6 Yutaro Nagata TBWA\Hakuhodo Tokyo 390
#7 Yoshihiro Yagi Dentsu Inc Tokyo 365
#7 Kotoha Tanaka Geometry Ogilvy Tokyo 365
#9 Mariko Fukuoka Dentsu Inc Tokyo 335
#10 Yukika Anan Grey Group Tokyo 325
#10 Katsuya Arai TBWA\Hakuhodo Tokyo 325
#12 Yusuke Koyanagi Dentsu Inc Tokyo 300
#13 Iori Hayakawa Geometry Ogilvy Tokyo 290
#14 Yuta Okuyama Six Inc Tokyo 285
#15 Naoki Tanaka Dentsu Inc Tokyo 280
#16 Ryo Kobayashi TBWA\Hakuhodo Tokyo 275
#17 Yasushi Arikawa Geometry Ogilvy Tokyo 270
#18 Tetsuya Umeda TBWA\Hakuhodo Tokyo 260
#19 Nao Tokui Dentsu Inc Tokyo 250
#19 Risako Kawashima Dentsu Inc Tokyo 250
#21 Rio Ebato Dentsu Inc Fukuoka 245
#21 Katie Mulligan Grey Group Tokyo 245
#23 Hiroyuki Furuta Freelance Tokyo 230
#23 Yosuke Sugioka TBWA\Hakuhodo Tokyo 230
#25 Sasuke Hatao TBWA\Hakuhodo Tokyo 225
#26 Sakura Yamaguchi Dentsu Inc Tokyo 215
#27 Yoichi Inamura Grey Group Tokyo 210
#27 Nagisa Toya TBWA\Hakuhodo Tokyo 210
#29 Ken Mitani Grey Group Tokyo 200
#29 Shane Lester Grey Group Tokyo 200
#31 Natsuki Tomoda Dentsu Inc Tokyo 195
#32 Tomoyuki Torisu Dentsu Inc Fukuoka 185
#32 Kazuhiro Shimura Dentsu Inc Tokyo 185
#32 Mitsuhiro Hayashida Dentsu Inc Tokyo 185
#32 Naoya Kataoka Geometry Ogilvy Tokyo 185
#37 Kensui Arao Geometry Ogilvy Tokyo 175
#37 Scott Dungate Wieden + Kennedy Tokyo 175
#39 Seri Tanaka Dentsu Inc Tokyo 170
#40 Masaru Uemura Geometry Ogilvy Tokyo 165
#40 Mayumi Morita Geometry Ogilvy Tokyo 165
#40 Yusuke Shimano Puyoringo Project Tokyo 165
#43 Nishant Shah Beacon Leo Burnett Tokyo 160
#43 Sia Nan Beacon Leo Burnett Tokyo 160
#45 Yukari Oka Dentsu Inc Tokyo 150
#45 Hirohisa Fujiwara Geometry Ogilvy Tokyo 150
#45 Tomohiko Setoyama Geometry Ogilvy Tokyo 150
#45 Wataru Saito Geometry Ogilvy Tokyo 150
#45 Yuta Kudo Grey Tokyo 150
#45 Kazoo Sato TBWA\Hakuhodo Tokyo 150
#50 Kaoru Sugano Dentsu Inc Tokyo 140
#50 Kimiko Sekido Dentsu Inc Tokyo 140
#52 Curro de la Villa Wieden + Kennedy Tokyo 130
#53 Miyuki Ito Dentsu Inc Tokyo 125
#54 Kana Koyama Dentsu Inc Tokyo 120
#54 Manabu Kimura Dentsu Inc Tokyo 120
#54 Yiwen Kao Dentsu Inc Tokyo 120
#57 Koga Shimura Hakuhodo Kettle Tokyo 115
#58 Asako Fujimagari Dentsu Inc Tokyo 110
#58 Atsushi Oogi Dentsu Inc Tokyo 110
#58 Miharu Matsunaga Dentsu Inc Tokyo 110
#58 Takuya Isojima Dentsu Inc Tokyo 110
#62 Marina Danjo Wieden + Kennedy Tokyo 105
#62 Taku Tsuboi Six Inc Tokyo 105
#64 Kaname Kimura McCann Worldgroup Tokyo 90
#64 Minami Nakazawa Dentsu Inc Tokyo 90
#64 Reika Kobayashi McCann Worldgroup Tokyo 90
#64 Shun Matsuzaka McCann Worldgroup Tokyo 90
#68 Daisuke Matsunaga Dentsu Inc Tokyo 85
#68 Katsuhiro Fujimoto Grey Group Tokyo 85
#68 Kei Takimoto Grey Group Tokyo 85
#68 Masanori Tagaya Grey Group Tokyo 85
#68 Ryo Sasaki Dentsu Inc Tokyo 85
#68 Ryuma Kodaka Grey Group Tokyo 85
#68 Shota Ishikawa Grey Group Tokyo 85
#68 Takahiro Nagai Hakuhodo Kettle Tokyo 85
#68 Takuya Tanaka Grey Group Tokyo 85
#68 Yuichiro Oku Hakuhodo Kettle Tokyo 85
