Nissan Thailand promotes EV range with quirky new campaign created by TBWA\Nissan United
TBWA\Nissan United Thailand recently launched a new campaign for Nissan KICKS e-POWER. With EVs becoming more popular in Thailand this was a fun yet challenging project for the agency.
The campaign of four films each tells a different story.
The first targets the general anxiety about the availability and long queues at public charging stations. The Nissan Kicks e-Power is the one and only electric driving experience that does not need charging. Kicks drivers can enjoy worry-free driving excitement, both inside and outside the city.
The second film gives buyers full confidence in e-Power technology as the Kicks comes with a segment-leading warranty, so that you can enjoy a worry-free, electric driving experience for a very long time. Supported by a nationwide aftersales network, every Kicks customer can drive onto the road with complete peace of mind.
The third film says it’s better to rely on yourself, rather than on others. The Nissan Kicks e-Power is equipped with many convenience features that will ease your life. When you need visibility to see what is ahead, besides, or behind you, you can rely on Kick’s smart technologies to guard and protect you from every angle.
The fourth film shows off the car’s innovative safety technologies that can help you react safely to all kinds of surprises on the road.
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Agency: TBWA\NISSAN UNITED Thailand
Chairman: Veradis Vinyaratn
Chief Creative Officer: Theerapol Koomsorn
Creative Director: Thanalit Sirathanaiwat, Thaveewong Prasopsant
Senior Copywriter: Surasak Tanjumrat
Art Director: Patipan Pattanakigkul
Producer: Weerawit Thitimethapirom
Managing Director: Raymud Co
Brand Director: Saengdi Sidaeng
Strategy Planner: Nathapan Pulmanausahakul
Senior Account Manager: Nuttapattra Suksri
Senior Account Executive: Sarun Panbangpong
Media Department Lead: Aranya Kullertprasert
Production House : Gumxie Company
Director : Awiroot Paiboonattakit
Producer : Panthita Choojitngmwong, Tansinee Attavanich
Asst.Director : Sutavit Chittaporn
DoP : Prot Promprot
2nd unit DP : Pakpoom Tachawised, Parchara Topunthanont
Location : Petcharat Saenwong
Casting : Tipwarin luthi
Stylish : Jukkrit Tepjit
Post producer : Vutta Traivatanapong
Editor : Kongsak Ngampornchai
Colorist : Tuchtram Thientawach
Online artist : Baramee Anankawibul
Sound mix : Sakchai Kangwanprasert
