Biti’s Hunter swipes right with Tinder via new Dentsu Redder Vietnam campaign

Biti’s Hunter, Vietnam’s popular shoe brand, swiped right with Tinder for an innovative campaign via Dentsu Redder Vietnam called “Solemates.” Using AI profiles inspired by their distinct sneakers, people on Tinder are matched based on their interests and personality.

The Solemates were invited to for blind dates at Biti’s stores where they had the opportunity win prices and experiences. The campaign demonstrated that Biti’s Hunter shoes are more than just footwear – they reflect personal style, personality, and lifestyle choices.

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Credits
Assoc Creative Director: Raphaël Almazan
Copywriter: Nguyễn Trung Kiên
Copywriter: Cao Anh Tuấn
Executive Creative Director: Livio Grossi
Graphic Designer: Đặng Chương Quốc Bảo
Graphic Designer: ⁨Đinh Minh Tân⁩
Ai Artist: Chris Catchpole