GIGIL creates new Netflix spot encouraging Filipinos to watch Black Knight
Netflix has partnered with GIGIL Philippines to promote Black Knight, a Korean dystopian series about life without air where people rely on delivery men for oxygen. The challenge was to get Filipinos to watch the series by making a relatable and shareable film.
Being summer in the Philippines, everyone was feeling the heat to the point of passing out, much like in the show. Using this insight, the brand delivered a film showing Pinoy summer dystopia. A delivery man arrives to save the day with some oxygen, only to reveal something that makes the residents faint again. That he’s actually OppaPa P, one of the country’s most breathtaking actors.
Credits
Agency: GIGIL
Senior Art Director: Heninah Salud
Senior Art Director: JC Aujero
Art Director: Jeremy Palac
Associate Account Director: Kimberly Gow
Chief Creative Officer: Badong Abesamis
Chief Creative Officer: Herbert Hernandez
Copywriter: Zion de la Peña
Copywriter: Tria Casas
Copywriter: Ced Peji
Creative Director: Leslie Cua
Account Director: Abi Reyes
Account Director: Micco Balana
Account Director: Inna Tupaz
Account manager: Rosie Ronquillo
Editor: Klau Cruz
Managing Partner: Jake Yrastorza
Producer: Wendy Rivera
Strategic Planner: Nanais Hernandez
Media Manager: Margie Husmalaga
Media Specialist: Pat Sy
Media Buyer: Carmel Asuncion
Art Intern: Jez De Guzman
Client: Netflix Philippines
Head of Marketing, Philippines: Stef Pajarito
Marketing Production Manager: Daphne Ng
Production: Arcade Film Factory
Director: Marius Talampas
Line producer: Mara Bernaldo
Executive producer: Paula Collado
Director of Photography: Ber Cruz
Assistant Director: Sunny Dumayas & James Sales
Production Designer: Whammy Alcazaren
Wardrobe stylist: Mano Gonzales
Production manager: Kristine Aguilar
Production staff: Daryl Caca, Lykah Peconcillo, Katrina Tan Quirimit, Mei Pondare
Hair & Make up artist: Dianne del Mundo & Peachy Villaflor
Propsman: Glenn Orlino Manuel
Soundman: Danjo Galapon
Offline Editor: Alvin Chan
Colorist: Barebones
Online: Neil Mendoza/Mark Legaspi
Kerplunk Studios
Fitz Manto – Sound Engineer
Miggy Concepcion – Music Arranger
Haya Ibarra – Coordinator
