Don’t “Cut Off” body parts to cut costs says quirky Flash Bomber spot for Sunday Insurance

Flash Bomber Thailand has released this quirky new “Cut Off” spot for Sunday, warning customers against cutting off the ‘unnecessary’ body parts, when it comes to health insurance.

Sunday are emerging as a new insurance company aiming to disrupt the industry. Born as a startup to address consumer pain points by eliminating unnecessary elements in the health insurance business in Thailand, like various insurance documents, and integrating them into an application. They hold the distinction of being the first to adopt this approach in the country. Their strategy aligns with the concept of Lean, focusing on ‘reducing brand costs’ and ‘cutting customer costs’ simultaneously. Their tagline encapsulates this vision: ‘Smart Insurance. Born Simple.

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Credits
Agency: Flash Bomber
Production Company: Factory01
Account Director: Jitlada Detchuchai
Account Executive: Kulsinee Thatinjan
Agency Producer: Suchaya Panjalak
Agency Producer: Nutcha Mauthorn
Chief Creative Officer/Copywriter: Thanasorn Janekankit
Creative Director/ writer: Rattasak Mututanondh
Director: Wuthisak Anarnkaporn
Producer: Rungtawan Nanthasaen
Senior Art Director: Nittaya Chananukul