Asia wins Gold, 3 Silver and 6 Bronzes in LIA 2023’s Pharma & Medical + Health & Wellness
London International Awards (LIA) has released the winners of the Health & Wellness, Pharma & Medical, Health & Wellness – Craft, and Pharma & Medical – Craft categories.
From Asia, in the Health & Wellness category Forsman & Bodenfors Singapore’s “Kami” campaign has picked up Silver.
TBWA\Hakuhodo Inc Tokyo has won Silver for SHELLMET.
Ogilvy Hong Kong’s Women Helping Women “Undercover” campaign has been awarded two Bronze statues.
Wunderman Thompson Singapore picked up a Bronze for “Pollution Pencils”.
Edelman Thailand has also won Bronze for their “#LetHerGrow” Campaign.
Finalists have gone to VMLY&R Thailand, Innocean Seoul and Serviceplan Korea (together with Serviceplan Germany).
VML Ogilvy Japan’s “Milk Manga” has won Gold and Bronze in Health & Wellness Craft.
BLKJ HAVAS, Singapore’s “Dr. Dick Pic” has picked up a Silver statue.
Ogilvy Taiwan’s “Blow With Love” has won Bronze in the Pharma & Medical category.
The juries awarded a total of 36 Statues in the Health & Wellness category; 35 Statues in the Pharma & Medical category, 25 Statues in the Health & Wellness – Craft category, and 18 Statues in the Pharma & Medical – Craft category.
The Health & Wellness jury decided to grant a Grand LIA, three Gold, ten Silver, and 22 Bronze Statues, alongside acknowledging ten Finalists.
The Grand LIA was awarded to Ogilvy London for Dove titled “The Cost of Beauty”.
Leading the jury in celebrating creative excellence in promoting non-regulated consumer health products and services, was Rich Levy, Chief Creative Officer of Klick Health. Levy said: “The work at LIA this year was excellent. As a jury, we felt good about the work from Grand Prix level all the way down to the Finalists.” He went on to say, “We did award a Grand LIA. It was almost a unanimous decision to award a Grand LIA to the Dove campaign. It was an incredible campaign in the use of social media. Everything about it – the way it was created, the emotion that it brought out, the results that it had.
Rachel McCready, Chief Creative Officer of Evoke, led the Pharma & Medical category in highlighting the very best in communications, experiences, and innovations within the highly regulated pharmaceutical and medical industry. The Pharma & Medical jury awarded a Grand LIA, eight Gold, 16 Silver, and 10 Bronze Statues, as well as two Finalists, to honor the remarkable contributions to the pharmaceutical and medical field.
Grey New York was awarded the Pharma & Medical Grand LIA for work done for their client American Society of Clinical Oncology (ASCO) titled “Most Beautiful Sound”.
McCready said: “This year we saw some incredibly impressive work across the board. Really pushing the envelope, taking innovations we’ve seen in prior years but bringing them to a new place.” She went on to say, “Don’t be afraid to bring humor to health because it helps get attention not only in the jury but in the marketplace as well.”
The Health & Wellness – Craft category, recognising excellence in execution and production value of work promoting non-pharmaceutical/non-regulated products, was chaired by Jury President Alessandra Gomes, Executive Creative Director of McCann Health Brazil. This category showcased a Grand LIA, nine Gold, ten Silver, and five Bronze Statues, along with three Finalists.
The Jury awarded the Grand LIA to Klick Health, Toronto for PAWS NY titled “The Bridge”.
Gomes, Executive Creative Director of McCann Health Brazil, also heads the Pharma & Medical – Craft Category. Focusing on the execution and production value of work within the highly regulated pharmaceutical industry, Gomes and her fellow jurors awarded six Gold, six Silver, and six Bronze Statues, alongside seven Finalists.
Gomes, who presided over both Craft juries, said: “I saw a lot of work that used AI, which was really interesting,” adding, “The Grand LIA for Health & Wellness Craft, which was “The Bridge” was one of the most complete campaigns because it used illustration and there was good storytelling.”
Barbara Levy, President & Founder of LIA, said: “We are very proud of the work that won this year. You know the work is the best when every juror feels proud to put their name to the results.”
Created for Creatives, LIA brings together esteemed jurors from around the world for a thorough onsite judging process in Las Vegas over nine days. LIA prides itself on the absence of pre-judging, ensuring that each juror comprehensively evaluates every submission within their respective categories, fostering a fair and rigorous selection of the Winners and Finalists.
These statues represent the pinnacle of creative achievement in our ever-evolving creative landscape. Stay tuned for as we reveal the exceptional world-class work that impressed our distinguished jurors in our other panels.
View Rich Levy’s Interview on the Work.
View Rachel McCready’s Interview on the Work.
View Alessandra Gomes’s Interview on the Work.
See the winners below.
WINNERS & FINALISTS LISTED BY COUNTRY & CATEGORY
HEALTH & WELLNESS
AUSTRALIA:
AIRBAG, Melbourne:
Gold in Corporate Communication for Honest Eggs Co. titled “FitChix”
Deloitte, Melbourne:
Finalist in Devices and Diagnostics for Compass Group Australia titled “Meal Vision”
Dentsu Creative, Sydney:
Bronze in Public Service/Charity/NGO Campaign for Mood Tea titled “Splash”, “Panda”, “Shower”
Howatson+Company, Sydney:
Finalist in Use of Social Media Campaign for ModiBodi – I’m Dying Inside Episode 1-5 titled “Endo Ain’t Gravy”, “Leaks? In This Economy?”, “No Stain, No Gain”, “Put a Towel Down”, “The Panty Perv”
BRAZIL:
Prósper, Vitória:
Bronze in Health Institutions for Vitória Apart Hospital titled “The Hacked Model”
CANADA:
Angry Butterfly, Toronto:
Bronze in Use of Social Media for Jane/Finch Community Centre titled “Bill it to Bezos”
Klick Health, Toronto:
Silver in Public Service/Charity/NGO for PAWS NY titled “The Bridge”
Finalist in Public Service/Charity/NGO for podHER titled “The Congregation”
COLOMBIA:
Wunderman Thompson Colombia, Bogotá:
Bronze in Animal Health for Banana Boat titled “Nest Domes”
FRANCE:
Havas Paris, Paris:
Silver in Public Service/Charity/NGO for Anne de Gaulle Fondation titled “Anne de Gaulle”
Publicis Conseil, Paris:
Silver in Corporate Communication for ORANGE titled “Safe Zone”
GERMANY:
Accenture Song Germany, Hamburg:
Silver in Corporate Communication for Borussia Dortmund titled “A Hand Ball That Could Save Your Life”
HeimatTBWA\Germany, Berlin:
Finalist in Education and Services for German Cancer Aid titled “Sun Warning Flag”
PEIX Health, Berlin:
Finalist in OTC – Over-the-Counter for Talcid® titled “Welcome to Acid Town”
Finalist in Public Service/Charity/NGO for §25/11 – Home without Domestic Violence
HONG KONG:
Ogilvy, Hong Kong:
Bronze in Innovation for Women Helping Women titled “Undercover”
Bronze in Tech and Personal Devices for Women Helping Women titled “Undercover”
ITALY:
Indiana Production, Milan:
Silver in Public Service/Charity/NGO for Coordown titled “Ridiculous Excuses Not To Be Inclusive”
JAPAN:
TBWA\Hakuhodo Inc., Tokyo:
Silver in Environmental Health for SHELLMET
KOREA:
INNOCEAN, Seoul:
Finalist in Environmental Health for MAIL OLD MEDS
SERVICEPLAN Germany, Munich/SERVICEPLAN Korea, Seoul:
Finalist in Education and Services for Dot Incorporation titled “Dot Pad. The First Smart Tactile Graphics Display.”
MEXICO
VMLY&R Commerce, Mexico City:
Bronze in Public Service/Charity/NGO for The Mexican Red Cross titled “Donate Siren”
NEW ZEALAND:
Special, Auckland:
Gold in Insurance Campaign for Partners Life titled “Last Performance”
VMLY&R New Zealand, Wellington:
Bronze in Public Service/Charity/NGO for Hep C titled “Stick it to Hep C”
POLAND:
Publicis Worldwide Poland, Warsaw:
Bronze in Education and Services for Sanofi titled “The Liver Check”
ROMANIA:
Ogilvy & Mather Advertising, Bucharest:
Bronze in Use of Social Media for DR.MAX Pharmacies titled “The Block of Untold Stories”
SINGAPORE:
Wunderman Thompson Singapore, Singapore:
Bronze in Environmental Health for Otrivin titled “Pollution Pencils”
Forsman & Bodenfors Singapore, Singapore:
Silver in Public Service/Charity/NGO for Down Syndrome International titled “Kami”
SOUTH AFRICA:
Joe Public, Johannesburg:
Bronze in Public Service/Charity/NGO for Amnesty International titled “The Real Maternity Issue”
SPAIN:
Cheil Spain, Madrid:
Bronze in Creative Use of Data for Samsung Spain titled “Samsung Unfear”
Bronze in Innovation for Samsung Spain titled “Samsung Unfear”
DAVID, Madrid:
Silver in Use of Social Media for Dove titled “Turn Your Back”
THAILAND:
Edelman Thailand, Bangkok:
Bronze in Corporate Communication Campaign for Dove – Unilever titled “#LetHerGrow Campaign”
VMLY&R Thailand, Bangkok:
Finalist in Product Design for SABINA titled “Breast Cancer Simulator Pad”
UNITED ARAB EMIRATES:
FP7 McCann, Dubai:
Bronze in Use of Social Media for Testicular Cancer Society titled “Wall Street Balls”
UNITED KINGDOM:
Havas Lynx Group, Manchester:
Bronze in Corporate Communication for Mental Health Awareness titled “Healing the Healers”
Ogilvy UK, London:
Grand for Dove titled “The Cost of Beauty”
Gold in Use of Social Media for Dove titled “The Cost of Beauty”
UNITED STATES:
AREA 23, an IPG Health Company, New York:
Finalist in Public Service/Charity/NGO for Black Maternal Health Information titled “Everything They Didn’t Tell You”
BBDO LA, Los Angeles:
Bronze in Public Service/Charity/NGO for Ron Finley Project titled “The People’s Treasury”
Doner, Detroit:
Bronze in Education and Services for Saucony titled “Student Nurse Initiative”
Energy BBDO, Chicago:
Silver in Environmental Health for Claritin titled “DiversiTree”
Bronze in Corporate Communication for Raid titled “Certified Care”
FCB Health New York, an IPG Health Company, New York:
Silver in Prototype for EQL BAND titled “EQL BAND”
Bronze in Innovation for EQL BAND titled “EQL BAND”
VMLY&R Commerce, San Juan:
Bronze in Public Service/Charity/NGO for Asociación de Alzheimer de Puerto Rico + SBS titled “Jingle Therapy”
HEALTH & WELLNESS – CRAFT
CANADA:
Klick Health, Toronto:
Grand LIA for PAWS NY titled “The Bridge”
Gold in Animation for PAWS NY titled “The Bridge”
Gold in Illustration for PAWS NY titled “The Bridge”
Gold in Music & Sound Design for PAWS NY titled “The Bridge”
Silver in Art Direction for podHER titled “The Congregation”
GERMANY:
INNOCEAN Berlin, Berlin:
Finalist in Art Direction Campaign for There’s Nothing Comic About Dyslexia
Finalist in Typography Campaign for There’s Nothing Comic About Dyslexia
Scholz & Friends, Berlin:
Gold in Cinematography for Don’t text and drive-Campaign titled “No Answer”
Silver in Direction for Don’t text and drive-Campaign titled “No Answer”
SERVICEPLAN Germany, Munich:
Silver in Production Design for AIZOME titled “AIZOME WASTECARE™ Industrial Waste – Certified As Skincare.”
JAPAN:
VML Ogilvy Japan, Tokyo:
Gold in Art Direction for Seki Milk titled “Milk Manga”
Bronze in Illustration for Seki Milk titled “Milk Manga”
UNITED KINGDOM:
Havas London, London:
Gold in Direction for Vanish x Ambitious About Autism titled “Me, My Autism & I”
Bronze in Cinematography for Vanish x Ambitious About Autism titled “Me, My Autism & I”
Langland, London:
Gold in Copywriting Campaign for Mind – If This Speaks to You titled “Jords Film”, “James Film”, “Lola Film”, “Adwaith Film”
Ogilvy Health UK, London:
Gold in Art Direction for NABS titled “Throwaway Comments”
Gold in Production Design for NABS titled “Throwaway Comments”
Silver in Illustration for NABS titled “Throwaway Comments”
Silver in Illustration Campaign for NABS – Throwaway Comments titled “Hair”, “Weave”, “English”, “Pregnant”, “Lesbian”, “Bisexual”, “Foreign”, “Real Name”
Ogilvy UK, London:
Silver in Editing for Dove titled “The Cost of Beauty”
Silver in Music & Sound Design for Dove titled “The Cost of Beauty”
Bronze in Direction for Dove titled “The Cost of Beauty”
UNITED STATES:
BBDO LA, Los Angeles:
Bronze in Production Design for Ron Finley Project titled “The People’s Treasury”
Ogilvy Health NA, New York:
Silver in Photography for CYCLE Kids – A Bike Can Take You Anywhere titled “White House”, “TV Show”, “Astronaut”
Silver in Art Direction Campaign for ASMP – American Society of Media Photographers titled “Brooklyn Bridge”, “Subway”, “Chinatown”, “Madison”
Silver in Photography Campaign for ASMP – American Society of Media Photographers titled “Brooklyn Bridge”, “Subway”, “Chinatown”, “Madison”
Bronze in Music & Sound Design Campaign for New York Festivals Health – Call For Entries titled “Empire Cigarettes”, “Asbestos AL”, “Martini Madness”
Finalist in Art Direction Campaign for Suicide Keyboards titled “Gun”, “Syringe”, “Vial”
PHARMA & MEDICAL
ARGENTINA:
Dentsu Creative, Argentina:
Gold in Branded: Innovation for Eurofarma titled “Scrolling Therapy”
Gold in Branded: Use of Social Media for Eurofarma titled “Scrolling Therapy”
AUSTRALIA:
Ward7, Sydney:
Silver in Unbranded: Pharmaceuticals and Vaccines for Menactra titled “Beware Of What You Share”
Bronze in Unbranded: Use of Social Media for Menactra titled “Beware Of What You Share”
BRAZIL:
Havas Health & You, São Paulo:
Bronze in Branded: Veterinary for Bravecto titled “Protective Sister”
CANADA:
Klick Health, Toronto:
Silver in Branded: Creative Use of Data for NextMed Health titled “Lifesaving Radio”
SINGAPORE:
BLKJ HAVAS, Singapore:
Silver in Unbranded: Devices and Diagnostics for HeHealth titled “Dr. Dick Pic”
SPAIN:
VMLY&R Health, Madrid:
Gold in Unbranded: Devices and Diagnostics for SFBO (Sociedad Franco-Brasileira de Oncologia) titled “Dogs without borders”
Silver in Unbranded: Corporate Communication for Biogen – FundAME titled “Invisibles”
TAIWAN:
Ogilvy Taiwan, Taipei:
Bronze in Social Responsibility/Awareness for HPV Prevention titled “Blow With Love”
UNITED KINGDOM:
FCB Health Europe, an IPG Health Company, London:
Bronze in Unbranded: Education and Services Campaign for Sandoz, Lenalidomide – Picture The Days Ahead Campaign titled “Park”, “Couple”, “Chess”, “Swim”, “Plants”, “Fishing”, “Kite”, “Cooking”
Havas Lynx Group, Manchester:
Silver in Unbranded: Education and Services for Mapping The Tumor titled “Mapping The Tumor”
UNITED STATES:
21GRAMS, New York:
Silver in Branded: Pharmaceuticals and Vaccines for Hemlibra titled “Zero”
AREA 23, an IPG Health Company, New York:
Silver in Unbranded: Creative Use of Data for bAIgrapher
Silver in Unbranded: Innovation for bAIgrapher
Silver in Unbranded: Pharmaceuticals and Vaccines for SHINGRIX titled “Shingles Stand-in: Surprise Party”
Silver in Unbranded: Pharmaceuticals and Vaccines for KERENDIA (finerenone) titled “The Messenger”
Bronze in Unbranded: Pharmaceuticals and Vaccines for MND Association, DeepAI, Amylyx Pharmaceuticals titled “Mind’s Eye”
Bronze in Unbranded: Pharmaceuticals and Vaccines for SHINGRIX titled “Shingles Stand-in: New Baby”
Bronze in Unbranded: Pharmaceuticals and Vaccines for Gout Disease Awareness titled “The Systemic Booth”
Bronze in Unbranded: Pharmaceuticals and Vaccines Campaign for Gout Disease Awareness – The Outside In Experiment titled “Wasps”, “Nails”, “Red Hot”, “Electric Shock”, “Fire”
EVERSANA INTOUCH, New York:
Silver in Social Responsibility/Awareness Campaign for The Chrysalis Initiative titled “Chanel”, “Roberta”, “Gloria”
Grey New York, New York:
Grand LIA for American Society of Clinical Oncology (ASCO) titled “Most Beautiful Sound”
Gold in Branded: Creative Use of Data for American Society of Clinical Oncology (ASCO) titled “Most Beautiful Sound”
Gold in Branded: Innovation for American Society of Clinical Oncology (ASCO) titled “Most Beautiful Sound”
Leo Burnett Chicago, Chicago:
Bronze in Branded: Education and Services for Visionworks titled “Bed Test”
Ogilvy Health NA, New York:
Gold in Unbranded: Devices and Diagnostics for Cat Pain IQ titled “Cat Pain IQ”
Silver in Unbranded: Creative Use of Data for Cat Pain IQ titled “Cat Pain IQ”
Silver in Unbranded: Veterinary for Cat Pain IQ titled “Cat Pain IQ”
Publicis Groupe – Digitas, New York:
Finalist in Branded: Devices and Diagnostics Campaign for Invisalign titled “Invis is Drama Free”
VMLY&R, New York:
Gold in Unbranded: Innovation for SFBO (French-Brazilian Society of Oncology) titled “Dogs Without Borders”
Wunderman Thompson Health, New York:
Gold in Unbranded: Education and Services for Horaios Dermatology Clinic titled “DiagnostiCookies”
Silver in Social Responsibility/Awareness for Horaios Dermatology Clinic titled “DiagnostiCookies”
Silver in Unbranded: Product Design for Horaios Dermatology Clinic titled “DiagnostiCookies”
Bronze in Social Responsibility/Awareness Campaign for The Good Listening Project titled “Libation Poem”, “38 Weeks Poem”, “Fearce Poem”, “Lullaby Poem”
Finalist in Unbranded: Education and Services Campaign for The Good Listening Project titled “Libation Poem”, “38 Weeks Poem”, “Fearce Poem”, “Lullaby Poem”
PHARMA & MEDICAL – CRAFT
BRAZIL:
Havas Health & You, São Paulo:
Bronze in Production Design Campaign for Synagis titled “Boxer”, “Viking”, “Roman”, “Archer”, “Case”
CANADA:
Klick Health, Toronto:
Silver in Music & Sound Design for NextMed Health titled “Lifesaving Radio”
DENMARK:
Honeytrap Film, Copenhagen:
Gold in Direction for Novo Nordisk titled “Life Made Possible”
Gold in Production Design for Novo Nordisk titled “Life Made Possible”
SPAIN:
VMLY&R Health, Madrid:
Silver in Direction for Biogen – FundAME titled “Invisibles”
UNITED KINGDOM:
Havas Lynx Group, Manchester:
Finalist in Animation for Together Against RSV titled “Toys vs. RSV”
UNITED STATES:
21GRAMS, New York:
Finalist in Art Direction for Lokelma titled “Under a Rock”
Finalist in Direction for Lokelma titled “Under a Rock”
Finalist in Production Design for Lokelma titled “Under a Rock”
AREA 23, an IPG Health Company, New York:
Gold in Animation for Gout Disease Awareness titled “The Outside In Experiment: Wasps”
Silver in Illustration Campaign for KRYSTEXXA (pegloticase) titled “Toxic Portraits”
Bronze in Animation for Gout Disease Awareness titled “The Outside In Experiment: Nails”
Bronze in Animation Campaign for Gout Disease Awareness – The Outside In Experiment titled “Wasps”, “Nails”, “Red Hot”, “Electric Shock”, “Fire – Film”
Bronze in Art Direction Campaign for Gout Disease Awareness – The Outside In Experiment titled “Wasps”, “Nails”, “Red Hot”, “Electric Shock”, “Fire”
Finalist in Animation for KERENDIA (finerenone) titled “The Messenger”
Finalist in Animation for Gout Disease Awareness titled “The Outside In Experiment: Electric Shock”
EVERSANA INTOUCH, New York:
Gold in Photography Campaign for The Chrysalis Initiative titled “Chanel”, “Roberta”, “Gloria”
Silver in Art Direction Campaign for The Chrysalis Initiative titled “Chanel”, “Roberta”, “Gloria”
Grey New York, New York:
Gold in Music & Sound Design for American Society of Clinical Oncology (ASCO) titled “Most Beautiful Sound”
Havas New York, New York:
Gold in Editing for NewYork-Presbyterian titled “Ramit Malhotra | Having It All”
TBWA\Health Collective, New York:
Silver in Production Design for Moderna titled “Welcome to the mRNAge”
Wunderman Thompson Health, DC:
Bronze in Production Design for Meridian, Tecovirimat titled “Smallpox Simulator”
Wunderman Thompson Health, New York:
Silver in Copywriting Campaign for The Good Listening Project titled “Libation Poem”, “38 Weeks Poem”, “Fearce Poem”, “Lullaby Poem”
Bronze in Production Design for Horaios Dermatology Clinic titled “DiagnostiCookies”
Finalist in Art Direction for Horaios Dermatology Clinic titled “DiagnostiCookies”