Dentsu Inc Tokyo wins Grand LIA in the Design category: Asia also picks up 4 Gold, 5 Silver and 2 Bronze statues in Design categories
London International Awards (LIA) has announced the winners and finalists in the Design and Package Design categories. Dentsu Inc Tokyo has been awarded the Grand LIA for their Japan Railway 150th Anniversary campaign, “My Japan Railway”. The campaign also picked up two Golds. TBWA\Hakuhodo Inc Tokyo was also awarded a Gold for “SHELLMET”. VML Ogilvy Japan’s “Milk Manga” picked up a Gold in Package Design.
After a rigorous onsite judging process, the juries awarded 61 Statues in the Design category. Other winners from Asia include; VML Ogilvy Japan’s “Milk Manga” which scored two Silvers and a Bronze. Silver to Ogilvy Hong Kong’s “Undercover” and Bronze statues to BBH Singapore for “Heinekicks” and VMLY&R Mumbai for “Arogya Bindu – A Kohl Dot That Saves Lives”.
The Design category recognizes brilliance in visual identity, outstanding production values, and the beautiful execution of craft to help brands connect with people. After rounds of extensive evaluation, the jury celebrated outstanding work with a Grand LIA, 14 Gold, 21 Silver, and 25 Bronze Statues, along with commending 19 Finalists.
The highly coveted Grand LIA was awarded to Dentsu Inc. for its beautifully crafted campaign, “My Japan Railway”, designed for Japan Railway’s 150th Anniversary Campaign.
In the Package Design category, LIA honors the most innovative, exceptionally crafted, and beautifully executed packaging designs from around the globe. This year, the jury awarded a Grand LIA, two Gold, three Silver, and three Bronze Statues, in addition to recognizing five Finalists.
In Package Design, VML Ogilvy Japan’s “Milk Manga” also picked up two more Silver statues. Linshaobin Design Shenzhen also scored a Bronze.
Says Sanmartin: “We had really, really good pieces. We had stand out designs in both Design and Package Design. We were really happy to see such good quality of work. There are some pieces that you know from the beginning that it is a Grand LIA. And this is what happened with the piece in Design. Japan Rail was iconic and ticked so many boxes. We almost had to have a lottery to see who could bring that design home in our jury. That’s when you know you have made the right decision. In Package Design, we gave the Grand LIA to a sticker that was created by a supermarket. This sticker had different colors to be placed on the fruit and depending on the color, the sticker will give you tips on how to use the fruit. It was sustainable. It was genius. And it’s just a sticker!”
Says Barbara Levy, president, LIA: “While there was a lot of spirited discussion in the Design and Package Design jury room, the jurors were completely aligned when it came to the Grand LIAs. Which goes to show: at the end of the judging process, through the rich exchange of opinions, the jury will always reach a happy consensus on which work should be elevated above the rest. The energy in the Digital and Social Media & Influencers jury room was palpable. There were a lot of very persuasive and relevant discussions as the jurors curated the list of winners and selected the Grand LIAs.”