LIA 2023 announces winners of Digital and Use of Social Media & Influencers categories
London International Awards (LIA) has announced the winners and finalists in the Digital and Use of Social Media & Influencers categories. Forsman & Bodenfors Singapore and Cheil Worldwide Seoul have each been awarded Gold Statues.
Following the onsite judging process, the juries awarded 59 Statues in the Digital category and 43 Statues in the Use of Social Media & Influencers category.
Chris Garbutt, Chief Creative Officer at VICE Media Group and President at Virtue Worldwide, presided over the Digital and Use of Social Media & Influencers jury.
In Digital, Forsman & Bodenfors’ “Kami” campaign picked up the agency’s Gold and a Bronze. Cheil Worldwide’s “Knock Knock” campaign picked up their Gold and also a Finalist.
SERVICEPLAN Korea/SERVICEPLAN Germany’s “Dot Pad. The First Smart Tactile Graphics Display” has been awarded a Silver and Bronze.
“The Air Drummer” by Wolf BKK has been awarded a Silver.
The Digital category applauds breakthrough creativity in the digital space across a range of platforms, including mobile apps, websites, digital ads, games, mobile, social media, AR, VR, wearables, and websites. After days of deep evaluation and discussion, the jury honored outstanding work with a Grand LIA, 17 Gold, 22 Silver, and 19 Bronze Statues as well as nine Finalists.
The much-anticipated Grand LIA was bestowed upon McCann New York for its exceptional campaign, “ADLaM: An Alphabet to Preserve a Culture”, crafted for Microsoft.
The Use of Social Media & Influencers category honors engaging ideas conveyed via social media platforms or that utilize the social capital of individuals with established reach, from either mainstream or social media. This year, the jury awarded a Grand LIA, 12 Gold, 14 Silver, and 16 Bronze Statues, while also acknowledging eight Finalists.
The Grand LIA was awarded to Ogilvy UK, London for its remarkable campaign, “The Cost of Beauty”, created for Dove.
Dentsu Creative Shanghai’s “KFC Re:Store” scored a Bronze statue in Use Of Social Media & Influencers. Finalists where awarded to BLKJ HAVAS Singapore, BBDO India and TBWA\BOLT Shanghai
Says Garbutt: “Digital and Social Media & Influencers shows you the clues of where the industry is going in the future, what technology is available, what new functionality can be used for. It unlocks new forms of creativity and new solutions we can bring to the world that the world needs. The Grand LIA in Digital was ADLaM. The work was inspiring and powerful as it showed that digital not only saved a language but it also saved a culture. The “Price of Beauty” for Dove won the Grand LIA for Social Media & Influencers. This is a very important piece of work to make the industry realize that we have a huge responsibility with the kind of assets and work we create for these platforms. It was a brilliant campaign that reflected the problem.”
Says Barbara Levy, president, LIA: “While there was a lot of spirited discussion in the Design and Package Design jury room, the jurors were completely aligned when it came to the Grand LIAs. Which goes to show: at the end of the judging process, through the rich exchange of opinions, the jury will always reach a happy consensus on which work should be elevated above the rest. The energy in the Digital and Social Media & Influencers jury room was palpable. There were a lot of very persuasive and relevant discussions as the jurors curated the list of winners and selected the Grand LIAs.”