Edelman Thailand’s ‘#LetHerGrow’ wins two Gold and one Bronze Statue in Creativity in PR at London International Awards 2023
Creativity in PR celebrates work rooted in creative thinking, influencing opinions, and cultural relevance. The focus is on reputation management across the PR spectrum, with a clear demonstration of positive reinforcement and goodwill for brands. Leading the way from Asia in the category is Edelman Thailand who have won two Gold and one Bronze Statues for their “#LetHerGrow” campaign.
The jury, led by Judy John, Global Chief Creative Officer of Edelman, is pleased to celebrate the most outstanding work in their category with a total of 58 Statues.Following the extensive onsite judging process, two Grand LIAs, 14 Gold, 18 Silver, and 24 Bronze Statues were awarded, alongside 14 Finalists.
The coveted Grand LIA was awarded to McCann Poland for their incredible work titled “Where To Settle”, executed for Mastercard. This piece of work was also awarded the Creative Use of Data Grand LIA, four Gold, a Silver and a Bronze by four different juries.
The Creativity In PR – Public Service/Charity/NGO Grand LIA was awarded to Publicis Conseil, Paris for Solar Impulse titled “Prêt à voter”. “Prêt à voter” was also awarded the Non-Traditional Public Service/Charity/NGO Grand LIA in addition to five Gold, five Silver and a Bronze Statue in four different categories.
“When we were voting for the Grand LIA for the Public Service/NGO, we unanimously voted for Pret a voter. It was so far ahead of the others that it won the vote for Grand LIA. It was brilliant!” Judy John, remarked. She went on to say, “There was a lot of discussion for the Grand LIA for Creativity in PR. The reason why we picked MasterCard is the sustainability of that idea and the transformative nature of a company like MasterCard coming out and creating utility for people coming to Poland.”
Hanwha’s “Solar Beehive” campaign via INNOCEAN Seoul has picked up a Bronze and Ogilvy Shanghai scored a Finalist.