We Are Social adds Omar Sotomayor as Regional Executive Creative Director in Southeast Asia

We Are Social has appointed Omar Sotomayor as Regional Executive Creative Director in Southeast Asia. Sotomayor, who joins the agency from Edelman Singapore, will be based in Singapore and will report to Christina Chong, CEO of We Are Social in Southeast Asia.

Sotomayor will oversee the agency’s creative vision and strategy in the region, lead creative excellence, and manage a creative team of more than 30, in locations including Singapore and Indonesia. He will collaborate with clients, including Samsung Mobile, Netflix, and Google, to deliver innovation and effective creative solutions, while spearheading creative efforts across We Are Social’s specialist offerings in the Southeast Asia region. This includes the agency’s future-tech and innovation arm, .XYZ, which is led by the team in Singapore.

With 18 years of experience in the advertising industry across three countries, Sotomayor has handled regional and global projects for brands such as Nike, Uber, Samsung, Ikea, Facebook, Procter & Gamble, Kellogg’s, and McDonald’s. During his time in the US, he was listed in the Forbes Magazine “30 under 30” for his work in marketing and advertising and has picked up numerous awards, including Cannes Lions, The One Show, Effies, Clios, London International Festival, among others.

At Edelman Singapore, Sotomayor was Executive Creative Director & Regional Community Lead. Here, he helped lead the transformation of the creative department and integrated solutions while driving growth through new business wins. He developed work that was recognised in international creative awards, such as Spikes Asia and New York Festival, and he won Grand Prix of the Year at MADSTARS.

Sotomayor said: “I’m excited about We Are Social’s in-house capabilities, talent, and innovative spirit. They have a unique socially-led vision that combines tech and culture, opening doors to creative possibilities. I look forward to learning from the team and helping to reimagine our clients’ businesses.”

Christina Chong, CEO of We Are Social in Southeast Asia, said: “I was immediately drawn to Omar’s approach and dedication to his work, his way of thinking, and more generally, his passion for innovation and creativity. His exceptional knowledge and creative experience, alongside his deep understanding of the social and digital landscape, will be invaluable to our clients. His leadership will take our creative teams in Singapore and Indonesia to the next level, all while driving forward the creative offering for .XYZ and in new markets for We Are Social in Southeast Asia.”