MBCS launches PETRONAS’ festive ‘Sikat Nasihat’ film commemorating Deepavali

Mediabrands Content Studio (MBCS), the media-fuelled creative content practice within the IPG Mediabrands network, has released PETRONAS’ festive film to commemorate the Deepavali celebrations.

Titled Sikat Nasihat (Vett’il Oru Velicham in Tamil), it sets out the premise of the film which sees barber Manosh use his tools (the comb), to bring about light and happiness to his customers with every cut.

Yan Ghazaly, Creative Director at MBCS, said: “When delving into important pillars amongst Indian communities, the team uncovered that one long-standing figure is their barber. In fact, no matter the race or creed, everyone, especially boys and men, have moments that they remember fondly with their barber. The barber shop – a service predominantly served by the Indian community – is more than just a place to have a haircut, it is a place of togetherness, shared experiences and a time to bond and build memories especially with parents and children.

“We wanted to show this sense of it being generational, timeless, and cutting across cultures, and that’s what Manosh’s Superstar Cuts is. It is a place that provides cherished moments to all who patron it and brings about immense joy. Superstar qualities!”

The film was directed by Junad M. Nor in collaboration with Layar Lucida as the production house and has garnered 8 million views on YouTube since release.

The film anchors on the PETRONAS festive theme of the year, ‘Roots of Our Future’ which highlights and embeds the richness of heritage, customs and culture into all the festive films of 2023.