DDB Philippines names Sarah De Joya & Kelvin Co as new ECDs and announces “The Power to Move”

DDB Philippines has introduced its transformative creative proposition, “The Power to Move,” alongside the appointment of Sarah De Joya and Kelvin Co as the new Executive Creative Directors.

De Joya (pictured left), renowned for her innovative approach in the Asian creative landscape, brings a unique blend of strategic insight and creative flair has been handling Pfizer in China, MENA, USA and Europe, her work has been recognized in Cannes, Clio, Campaigns AOY, another others. “My vision at DDB Philippines is to craft stories that resonate on a deeper emotional level, moving beyond traditional advertising to create experiences that genuinely touch lives and drive action,” says De Joya. Her expertise in generating business-impacting solutions aligns perfectly with the “The Power to Move” ethos.

Co’s expertise in blending art with technology is instrumental in bringing this new proposition to life. “I believe in the synergy of creativity and technology to create campaigns that are not just visually stunning, but also emotionally compelling and socially impactful,” Co said (pictured right). His track record of award-winning campaigns showcases his ability to engage audiences in meaningful ways. He is a mentor and public speaker and an active member of Philippines Chinese Chamber.

Anna Chua- Norbert, Managing Director of DDB Philippines, said: “With Sarah and Kelvin at the helm, ‘The Power to Move’ becomes more than a proposition – it’s our commitment to our clients and the industry. We are set to create work that doesn’t just stand out, but stands for something, driving real-world impact.”

“The Power to Move” reflects DDB Philippines’ commitment to not just being a leader in creative advertising, but also a catalyst for positive change. This proposition is about harnessing the power of emotional storytelling, innovative ideas, and cutting-edge technology to create campaigns that resonate with audiences on a deeper level.

As De Joya and Co spearhead this movement, DDB Philippines invites its clients, partners, and the creative community to join in this premier journey of lasting transformative growth and innovation through creativity.