IPG Mediabrands announce strategic Live Commerce partnership

IPG Mediabrands the media and marketing solutions division of Interpublic Group (NYSE: IPG), has announced a strategic partnership between IPG Mediabrands Commerce and Stickler, a Live Commerce enablement technology provider, to produce a flexible end-to-end Live Commerce solution for brands across the Asia Pacific region.

The bespoke solution which offers ‘Live Commerce as a Service’, allows brands to plug into suite of software and service components to empower their own existing ecommerce operating framework, in addition to the ability to ‘plug and play’ any part of the Live Commerce stack with a complete end-to-end solution.

“With Live Commerce now accounting for 30% of ecommerce in China, and 15% globally, platforms across the region are taking note,” said Leigh Terry (pictured left), CEO IPG Mediabrands. “Many brands understand that Live Commerce is imperative, and want to address the huge growth opportunity, but don’t feel quite ready to embrace the channel. Our unique approach with Stickler is less about trying to be full service, and more focused on giving brands what they need, whether this be full end-to-end or simply fill-in-the-gaps.

“The partnership between IPG Mediabrands Commerce and Stickler, builds out scalable solutions for brands to establish themselves in Live Commerce, and create sustainable advantage owning a greater portion of consumer spend in this emerging channel. “We have combined software development and service structure to provide Live Commerce as a Service; this is an exciting evolution in our Commerce practice and an important offering for brands across the region.”

Fionn Hyndman (pictured right), founder Stickler, said: “Brands and retailers want the results from Live Commerce, but they may not have the specialized capability within their existing systems and frameworks.

“IPG Mediabrands Commerce expertise combined with their specialised partner technology allows the scale and flexibility for marketers to optimise Live Commerce, regardless of their current structure. What we are building together is a future model, for the most significant growth channel I’ve seen in the last 10 years. We are solely focused on delivering results within our clients operating framework through Live Commerce. Our aim is to empower and enable them to achieve success.”

IPG Mediabrands Commerce and Stickler Live Commerce solution will be launched and available to brands across 15 Asia Pacific countries this year.