Central Westville and SOUR Bangkok repurpose retail waste into miniature Central Westville to promote eco & pet friendly mall

To mark the grand opening of ‘Central Westville’, the newest pet and eco-friendly mall, SOUR Bangkok breaks away from conventional luxury-focused approaches often seen in traditional malls. Central Westville has introduced a miniature mall for pets, crafted from repurposed retail waste. With the concept ‘Central Turns Waste into Westville,’ symbolizing the mall’s commitment to sustainability, they have garnered support from esteemed retail partners such as Uniqlo, Unicharm, Kimberly Clark, and more. These partners actively contribute recycled boxes, reinforcing their commitment to eco-friendly practices and waste reduction.

Moreover, the Cardboard Mall is an innovative pet house that mirrors the highlights of the actual Central Westville shopping destination. Unique features include an Outdoor Playground Zone, the Rooftop Skyrun, and the Skyrise Rope, the largest food destination, featuring a curated collection of renowned local and international restaurants. A café opens its doors at 7 am, while the Late Night Fitness zone ensures consumers can enjoy activities from dawn till dusk, with pets warmly welcomed.

Central Westville’s grand opening campaign also involves collaborations with creators. The film, directed by Yod Gluta Story, a key opinion leader (KOL) and pet content creator, and the miniature mall is designed by renowned design teams, including Salt & Pepper Design Studio and Kafbo, a leading pet house company.

On Grand Opening Day, pet parents will also receive the exclusive ‘Pet Cardboard House,’ a miniature replica of Central Westville, as a heartfelt expression of appreciation for their support and to celebrate the launch of this innovative pet-friendly mall.

Credits
Executive Creative Director : Damisa Ongsiriwattana
Managing Director : Pimmard Leenutaphong
Creative Director : Nopparath Eksuwancharoen
Creative Group Head : Padcha Tanviruch
Senior Art Director : Sitta Chandarawong
Copywriter : Tevit Phadungnanon
Designer : Ratta Srisong
Business Director : Surapong Chanprasert
Account Director : Somruetai Sanchayakorn
Account Executive : Suphakarn Wisutthiareerak
Media Director : Napas Warasestasak
Media Planner : Ratchanon Charoensettasilp, Gunwara Osathanond, Jitsopin Janwilai, Natthanicha Punakaputra
Producer : Wuttipon Thanopajai
Director: Sorasart Wisetsin
Production House : Gluta Story
Product Design : Salt & Pepper Design Studio
Product Design Production : Kafbo