Toyota gives a little love this Christmas in new holiday spots via Saatchi & Saatchi L.A + Conill

Christmas spots from elsewhere: As the holiday season kicks off Toyota is celebrating the joy in creating holiday memories with family through a message about spreading love this season. “Present from the Past” via Saatchi & Saatchi Los Angeles ~ which is creatively led by Aussie expat chief creative officer Jason Schragger ~ is the first of two Toyota holiday ads, which debuted last night during NBC’s primetime special “Christmas in Rockefeller Center” with a personalized throw from a show host.

 

“Present from the Past” tells the story of a young woman who receives a Christmas gift from her grandmother. Inside the package is a vintage camera and a collection of her grandmother’s photos from when she was the granddaughter’s age. Inspired by the camera and with the help of her all-new 2024 Tacoma, the granddaughter decides to recreate the old photos of her grandmother by going to all the same places. Over the course of the following year, she journeys far and wide across the country: to bustling cities, desert canyons, heartland pastures, tranquil forests, secluded coastlines, small town attractions, and beyond. In the final scene, she arrives at her grandmother’s home just in time for Christmas, surprising her with a photo album she’s created from her travels, alongside her grandmother’s photos from the past. Her grandmother becomes overwhelmed with emotion from her granddaughter’s thoughtful gift. “Present from the Past” was created by Saatchi & Saatchi and directed by Lisa Gunning.

At the heart of Toyota’s Hispanic creative is the message that nothing says love like an airport pickup, especially during the holidays.  Latinos will never back down from picking up their loved ones, even if it means sitting in endless traffic because the holidays aren’t complete until they’re together.  The Hispanic spot titled, “Arrivals,” shows relatable moments of families and friends attempting to find their loved ones amidst the rows of cars, defying weather and traffic. Ultimately, reuniting with their family fills their hearts with joy and comfort, knowing they are finally home for the holidays.  The bilingual spot was created by Conill Advertising and directed by Max Malkin.

“This year, Toyota’s special holiday message focuses on spreading joy and bringing loved ones together for the holiday season,” said Mike Tripp, group vice president, Toyota Marketing, Toyota Motor North America. “We hope that families and friends will embrace this message as they come together to enjoy what this season is truly about.”

Toyota ‘Present From The Past’

Agency Saatchi & Saatchi Los Angeles
Chief Creative Officer Jason Schragger
Group Creative Director Leo Circo
Group Creative Director Sandra Luciano
ACD Art Director Andrew Reizuch
ACD Copywriter Scott Ellman
ACD Art Director Jerry Underwood
ACD Copywriter Randy Quan

Head of Production Doğan Dattilo
Director of Content Production Pamela Parsons
Executive Producer Jennifer Vogtmann
Senior Producer Grace Wang
Senior Music Supervisor Jarred Causly
Junior Music Supervisor Tanisha Edwards

Agency Communications Director Paula Adams

Managing Director Al Reid
Management Director Erica Baker
Senior Client Partner Blake Whitney
Client Operations Lead Lauren Messina
Senior Client Operations Manager Marc Villanueva
Client Partner Brooke Boston
Client Partnership Supervisor Andrea Zepeda
Client Partnership Manager Rose Eliz
Client Partnership Assistant Manager Maria Gonzalez
Client Partnership Coordinator Mariyah Shad

Chief Strategy Officer Mark Turner
Management Director Don Longfellow
Senior Director, Strategic Planning Amanda Koch
Associate Strategist Matthew Enriquez

Director of Product Information Matt Hardesty
Associate Product Specialist Rey Raymundo
Product Specialist Coordinator Nick Diamond

Executive Director, Media Tom Scott
Director of Core Considerations, Media Saira Habash
Associate Media Director Presley Roberts

Group Director, Public Relations/Earned Media Jana Hartline
Director, Earned Media Public Relations Kimberly Harms
Earned Media Associate Director Rebecca Chu
Manager, Public Relations Ava Weaver
Earned Media Supervisor Evelyn Hitchcock
Earned Media Assistant Taylor Brickey

Director, Broadcast Traffic Nadzyah Guillermo
Director, Business Affairs Linda Daubson
Senior Business Affairs Manager Laura Drabkin
Senior Talent Payment Manager Zandra de la Rosa

Client Name(s)// Toyota Motor North America, U.S.A., Inc.
Group Vice President, Vehicle Marketing & Communications Mike Tripp
General Mgr., Brand/Growth Audiences/Cross Vehicle Line Education, TDA / RT / TCUV Tim Bliss
National Manager, TDA/TCUV/RT Shawn Caso
Manager, TDA/TCUV/RT Tye Cannon
TDA Retail Analyst Davina Hobbs

PRODUCTION COMPANY// Imperial Woodpecker
Managing Partner: Doug Halbert
Executive Producer: Charlie Cocuzza
Director: Lisa Gunning
Line Producer: Bart Lipton
Director of Photography: Evan Prosofsky

EDITING COMPANY// Cartel
Managing Partner: Lauren Bleiweiss
Post Producer: Erin Bates
Editor: Leo Scott
Assistant Editor: Ramon DeSouza

TELECINE / COLOR GRADE// Trafik
Color Artist: Mark Gethin
Head of Production: Greer Bratschie

FINISHING / VFX// Framestore
Creative Director / VFX Supervisor: Michael Ralla
Executive Producer: Pete King
Finishing Associate Producer: Jose Alvarado
Lead Compositor: Timothy Crabtree

FINAL MIX / SOUND DESIGN// Lime Studios
Audio Engineer: Loren Silber
Executive Producer: Susie Boyajan
Associate Producer: Cassie Underwood

Toyota ‘Arrivals’

Agency: Conill Advertising

Chief Creative Officer: Veronica Elizondo
ACD Art Director: Alejandro Egozcue
ACD Copywriter: Nicolas Soto
Copywriter: Ingrid Ramos
Art Director: Nicolas Mardones
Associate Resources Director: Nora Puig de la Bellacasa

VP Director Of Production: Carlos Barciela
Director, Content Production: Krysta Rosales
Senior Social Producer Farida Naeem
Music Producer: Jessica Garcia

VP, Director of Business Affairs: Valentina Dostal
Business Affairs Supervisor: Maria Bardales
SVP/Director of Team, Content and Platform Mobilization Sandy Mayer
Project Manager: Jacob Munoz

President Ana Rodriguez
Managing Director: Anabel Ordonez
Group Account Director: Courtney Corbett
Management Supervisor Callie Parish
Assistant Account Executive Patricia Tiscareno

VP, Media Director Diana Stumvoll
Group Media Director William Formeca
Media Supervisor: Alexandra Contreras
“Associate Media Director:
” Nancy Bueno-Shoats
Media Planner: Steve West

Chief Strategy Officer: Laura Semple
Planning Director Caroline Hayward

SVP, Chief Communications Officer: Chris Traina
Director of Public Relations: Delia Lopez

Client Name(s):
“Senior Manager, TDA / TCUV / Rent a Toyota
” Shawn Caso
Manager, TDA / TCUV / Rent a Toyota Tye Cannon
TDA Retail Analyst Davina Hobbs
General Manager Tim Bliss

Production Company: PrettyBird
Director: Max Malkin
Director of Photography: Shawn Kim
Production Designer: Christian Kastner
President: Ali Brown
Line Producer: Matt Wersinger

Editing Company: White House Post
Editor: Charlie Harvey
Executive Producer: Joanna Manning
Producer: Katrina Kuss
Assistant Editor: Taylor Schwartz

Color Grade: Harbor Picture Company
Color Artist Billy Hobson
Senior Producer, Short Form Brad Martin
Executive Producer Adam Reeb

VFX & Finishing: Carbon
Lead Flame Artist: Pete Mayor
Flame Artist Hannah Barnes
Set Supervisor: Adrian Hurley
Finishing Producer: Vanessa Yee
Executive Producer: Matthew McManus

Music Supervisor Tanisha Edwards
Sound Company: Barking Owl
Sound Designer Gus Koven
Creative Director Kelly Bayett
Sound Mix: Harbor Picture Company
Sound engineer: Diego Aracibia
Senior Producer: Lauren Boyle