Wolf BKK and Central Department Store celebrate a Very Thai Christmas in new campaign

Fill your heart with the joy of celebrating Christmas in Thai Style with the Central Department Store since there’s no place like here. To promote this campaign, Wolf BKK and FACTORY01 have collaborated to create one of the most ‘Very Thai Christmas.’

Thailand’s Christmas celebration is like no other. Thais embrace festivities, from Chinese New Year to Halloween, infusing each with our unique touch. This year, let’s celebrate Christmas in our distinctive and joyous way.

Wolf BKK brought the most vivid ideas based on the insight that Christmas in Thailand has different shades of celebrating Christmas.

While turkey and homie gravy are the common menu for dinner on Christmas, roasted chicken with papaya salad is eaten by Thai people instead. There are no pine trees in Thailand; therefore, we can decorate any trees we want. Even Though it’s quite different in some parts, it still has its beauty in Thai Style. Thus, in the end, the film encourages people to celebrate up to their satisfactions but never forget to give the best gift to a special one.

Credits
Agency: Wolf BKK, Thailand
Chief Creative Officer: Torsak Chuenprapar
Deputy Executive Creative Director: Nopharit Dusadeedumkoeng
Creative Group Head: Woottipong Lamangthong
Senior Copywriter: Anin Sriurairatana
Copywriter: Yarinda Ketjumpol
Art Director: Kanyaporn Longprasert, Koranat Chanttadilok, Smita Tronglakkana
Managing Director: Phannika Vongsayan
Group Communications Director: Pattra Ketsamathi
Communications Manager: Naphat Chiangrat, Sawarin Juntaratip
Agency Producer: Chanapat Srabua, Chanoknan Wongwises
Production Company: Factory01 Co., Ltd.
Director: Wuthisak Anarnkaporn