Citra Pariwara 2023: FCN named Agency of the Year, GOODSTUPH takes out Digital Agency of the Year + Dentsu wins Media Agency of the Year

FCN (Future Creative Network), GOODSTUPH, and Dentsu Indonesia took center stage, sharing top honors at the prestigious Indonesian Citra Pariwara 2023 awards ceremony, which concluded on Friday night at the Sofitel Bali Nusa Dua Beach Resort in Bali.

FCN Creative clinched the coveted title of Creative Agency of The Year, while GOOD PEOPLE NETWORK by GOODSTUPH secured Digital Agency of the Year, and Dentsu Media asserted itself as Media Agency of the Year. Additionally, Filmbunny earned the title of Craft House of The Year, and McDonald’s Indonesia was crowned Advertiser of the Year for 2023.

The 36th edition of Indonesia’s largest annual advertising festival centered around the theme “Ingenious and Contagious,” fostering the emergence of a new generation of creative minds in the advertising industry. Apart from submissions in the main categories featuring works from budding advertising talents, there was a special category for young advertising professionals called the Daun Muda Award, won by Mufti Abdila and Syifa Audrey Azzahra from Gushcloud Indonesia. Another special category, the BG Award for students, was claimed by Angelica Ratih Rahardjo and Attin Rizqifa Iffanda from ITB.

Reza Fitriano, Chairman of Citra Pariwara 2023, said: “Despite the challenges this year, the number of entries exceeded our expectations. Initially targeting 1000 entries, we were thrilled to receive 1490 entries, including 178 for the Daun Muda Award.”

Devi Attamimi, Co-Chairwoman of Citra Pariwara 2023, added that the event is held annually to celebrate the strength of the younger generation in the advertising industry through their showcased works.

Attamimi said: “We want to celebrate ‘hunger’ and demonstrate the power of the young generation in this industry. Hopefully, next year, we will celebrate the victories of the best works from the young generation of the Indonesian advertising industry in other cities!”

Citra Pariwara, organized annually by Persatuan Perusahaan Periklanan Indonesia (P3I) – DKI Jakarta, stands out as the only consistent annual event in the creative industry since its inception. Elwin Mok, Chairman of P3I – DKI Jakarta, congratulated all the winners of Citra Pariwara 2023, acknowledging their remarkable talents showcased in this year’s entries.

“The Citra Pariwara stage is the first step for the winners. Behind this stage, there are still other steps. Hopefully, those who win here can climb the next steps, continuing their victories to bigger stages, especially in international awards such as Adfest or Cannes Lions,” says Mok.

Amir Suherlan, Co-Chairman of Citra Pariwara 2023, extended profound gratitude to the sponsors who made exceptional contributions. These sponsors played a crucial role in supporting the success of the event and creating a platform for the creative industry to shine.

Representing the Citra Pariwara 36 committee, Amir expressed gratitude to TikTok, Spotify, BAKTI Kominfo, City Vision, SUPERLIVE, and many others. Their contributions not only enhanced the event’s visibility but also stimulated the overall growth of the creative industry. Amir also highlighted that this year marked the highest number of sponsors in the history of Citra Pariwara.

At the Awards Night, Citra Pariwara also honored the late Narga Shakri Habib with the Citra Pariwara Award for his contributions and dedication to the advertising industry. Narga served as the Chairman of Citra Pariwara (2001 & 2002) and held several significant positions in P3I Central (Secretary-General 1999-2002; Chairman 2002-2008). The award was presented by Irfan Ramli, Chairman of the P3I Central Advisory Board and a close friend of the late Narga, and was received by the family represented by Narga’s daughters, Marsha & Channi Habib.

Citra Pariwara also bestowed a special award to BAKTI KOMINFO for its contributions.

In his closing statement, Reza Fitriano, said: “On behalf of the advertising industry, we extend our sincere thanks for the attention, support, and contributions from all parties involved. We hope that the theme of Citra Pariwara this year can inspire the extraordinary talents in this industry to be shared and continued by the next generation. Thank you and see you again at Citra Pariwara next year!”

Complete List of Winners for the Highest Awards at Citra Pariwara 2023:

Creative Agency of the Year:
1. FCN Creative
2. Dentsu Creative
3. Ogilvy
4. GOODSTUPH
5. Grab Creative Studio

Digital Agency of the Year:
1. GOOD PEOPLE NETWORK by GOODSTUPH
2. Dentsu Digital
3. FCN Digital
4. TJT Creative Labs

Media Agency of the Year:
1. Dentsu Media
2. FCN Media
3. EssenceMediacom
4. i-dac Indonesia

Craft House of the Year:
1. Filmbunny
2. Nayfosindo Production
3. SYNDICATE
4. Jalan Sore Production
5. Apix10

Advertiser of the Year:
1. McDonalds Indonesia
2. NETFLIX
3. Kreaby x Spotify
4. Grab Indonesia
5. Pandit Football