The Monkeys Sydney and Leo Burnett Manila are the star performers at ONE Asia Creative Awards
The Monkeys Sydney took high honors in the ONE Asia Creative Awards 2023, winning Best of Show for “The First Digital Nation” on behalf of The Government of Tuvalu. Leo Burnett Group Manila had a strong showing this year, winning three Best of Disciplines, four Golds, two Silvers, and a Bronze.
The work, created with Collider Sydney, Thrive PR + Communications, and MassiveMusic Sydney, was also awarded Best of Discipline honors in Creative Effectiveness and Public Relations, and received two Golds and a Merit.
Leo Burnett Group Manila was awarded three Best of Disciplines wins – in Direct Marketing, Gaming, and Social Media – for “Unbranded Menu” on behalf of McDonald’s.
Leo Burnett was named Agency Network of the Year and Independent Agency was awarded to Edelman Thailand Bangkok. Publicis Groupe was named Holding Company of the Year.
The complete list of ONE Asia 2023 Best of Discipline winners is as follows:
· Branded Entertainment: Leo Burnett India Mumbai with Prodigious Mumbai “Airtel 175” for Airtel
· Creative Effectiveness: The Monkeys Sydney with Collider Sydney, Thrive PR + Communications Sydney, and MassiveMusic Sydney “The First Digital Nation” for The Government of Tuvalu
· Creative Use of Data: CHEP Network Sydney with Sonar Music Sydney, The Editors Sydney, and The Sweetshop Sydney “Flipvertising” for Samsung
· Design: VML Ogilvy Japan Tokyo “Milk Manga” for Seki Milk
· Direct Marketing: Leo Burnett Group Manila with Golden Arches Development Corporation (McDonald’s Philippines) Makati “Unbranded Menu” for McDonald’s
· Film & Video: SIX inc. Tokyo with good design company Tokyo, Hakuhodo Tokyo, and Hakuhodo Kettle Tokyo “A Train of Memories” for Sotetsu Holdings
· Gaming: Leo Burnett Group Manila with Golden Arches Development Corporation (McDonald’s Philippines) Makati “Unbranded Menu” for McDonald’s
· Interactive, Online & Mobile: CHEP Network Sydney with Sonar Music Sydney, The Editors Sydney, and The Sweetshop Sydney “Flipvertising” for Samsung
· Moving Image Craft & Production: SIX inc. Tokyo with good design company Tokyo, Hakuhodo Tokyo, and Hakuhodo Kettle Tokyo “A Train of Memories” for Sotetsu Holdings
· Public Relations: The Monkeys Sydney with Collider Sydney, Thrive PR + Communications Sydney and MassiveMusic Sydney “The First Digital Nation” for The Government of Tuvalu
· Social Media: Leo Burnett Group Manila with Golden Arches Development Corporation (McDonald’s Philippines) Makati “Unbranded Menu” for McDonald’s
“ONE Asia is about more than just recognition. It’s about celebrating the unique tapestry of creativity that spans APAC,” said Kevin Swanepoel, CEO, The One Club. “It’s a testament to the incredible talent, innovation, and cultural depth that thrives in the region.”
The complete list of ONE Asia 2023 winners can be viewed here. Finalists can be viewed here.