Bank Central Asia says “Don’t Know? Say No!” in new FCN Creative – Flock campaign

In a strategic move to combat banking fraud, Flock, part of FCN Creative, has released its latest project, “Don’t Know? Kasih No!” for Bank Central Asia (BCA). This campaign combines humor, nostalgia, and a serious call to action, urging the public to safeguard their personal data against fraudsters.

“Don’t Know? Kasih No!,” which translates to “Don’t Know? Say No!” in English, draws inspiration from the legendary Warkop DKI (Dono Kasino Indro), Indonesia’s iconic trio of comedic figures. The campaign serves as an educational initiative, utilizing humor to address the critical issue of banking fraud.

The campaign video features none other than Indro, one of the beloved Warkop DKI figures, adding an element of entertainment and relatability. Beautifully directed by Ica Lawendatu, the campaign transcends the conventional boundaries of educational initiatives, seamlessly blending humor with a powerful message.

While the campaign maintains a light-hearted tone, it underscores BCA’s commitment to national security and the fight against banking fraud. “Don’t Know Kasih No” encourages individuals to think twice before engaging with suspicious online activities, such as clicking on dubious links, responding to fake wedding invites, or falling prey to fraudulent police notices.

Leonard Wiguna, Chief Creative Officer at FCN Creative, said: “We believe that humor has the power to convey serious messages effectively. ‘Don’t Know? Kasih No!’ is not just a campaign; it’s a call to action, a reminder to stay vigilant in the digital age.”

“BCA is proud to collaborate with Flock on this innovative and impactful campaign. We hope that ‘Don’t Know? Kasih No!’ will resonate with audiences, creating awareness and promoting responsible online behavior,” says Rendy Alimudin, Vice President Marketing Communications at Bank Central Asia.

Since its launch on December 8, the campaign has sparked significant conversations on various platforms, particularly on X. The video has also amassed a staggering 8+ million views on YouTube, signaling a powerful impact on audiences nationwide.