Dentsu Creative Thailand creates “The Cupboard To Fight Food Waste” with Gourmet Market
Dentsu Creative Thailand has created the “The Cupboard To Fight Food Waste”, the first cupboard in your hand that easily stops your food waste habit for client, Gourmet Market.
This is an advanced tool in the Gourmet Market application that can enable consumers who bought products from them to track the expiration dates of their products, with a convenient feature activated once items are purchased. Through notifications on their mobile phones, the “The Cupboard To Fight Food Waste” system acts as a reminder to consume each product before its expiration date. Consumers can also effortlessly monitor their daily progress in reducing food waste.
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Credits
Agency: Dentsu Creative Thailand
Production: Arcade Production / New Yolk House
Chief Creative Officer: Subun Khow
Creative Director: Peerayu Tongchaume
Art Director: Jakkrit Limkarn
Copywriter: Thanawat Sroysuwan
Copywriter: Subun Khow
Senior Account Director: Pailin Phromnate
Account Director: Chintana Trungchitvilas
Account Director: Nattawan Tantikaroon
Account Executive: Sitanun Phaewsomboon
Agency Producer: Sihanat Bunnag [Delete]
Agency Producer: Suthasinee Chaisakul
Digital Designer: Manoon Chanmanee
Director: Nantrakrai Chamjaiharn
Editor: Sarit Sriwichai
Graphic Designer: Tai Pu-ngamnil
Photographer: Prot Promprot
Retoucher: Nattadech Thipthanaoran
Retoucher: Touchapon Thananatrajdee
Customer Experience Consultant: Chayanin Theeramokha
Traffic Controller: Oranee Nakngren
Production Producer: Nitima Thurangkura
