Havas announces identity change in Thailand

Following the appointment of Aga Giedroyc as the CEO of Havas Thailand, Havas has announced a significant step towards consolidating its agencies under the ‘One Havas’ umbrella. As such, Havas Riverorchid Thailand has now been officially renamed as Havas Thailand.

This strategic decision aligns with the overarching theme of ‘One Havas,’ aiming to unify the company’s vision, values, and distinctive services under a cohesive brand. The establishment of a clear brand identity, closely tied to the globally recognized Havas brand, aims to enhance recognition and trust among clients and partners, thereby solidifying Havas’s presence in the dynamic Thailand market.

Operating within the Havas Village, Havas Thailand integrates diverse disciplines such as media, creative, digital transformation, CX, UX, CRM, SEO/SEM, shopper and retail, activations and sponsorships, PR, and Influencer, all under one roof with a single P&L. The village model emphasizes a unified approach, fostering collaboration and integration across different areas of expertise, providing clients with access to top-tier specialists across various disciplines.

Giedroyc (pictured) said: “As our organization evolves, aligning ourselves with our overarching brand symbolizes our unwavering dedication to delivering outstanding services. This commitment is deeply rooted in embracing the company mission to make a meaningful difference to brands, businesses, and people. The rebranding initiative marks a pivotal point in our journey, underlining our dedication to growing our integrated solutions under Havas Village with the aim of helping our clients and their businesses grow well and connect with audiences in a meaningful way.”