Sir John Hegarty launches new white paper ‘Creativity: The Last True Differentiator’
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Creativity: The Last True Differentiator, features insights from global leaders and industry experts.
Mother London teams up with Aussie director Steve Rogers on bold musical spot for Coinbase
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Australian director Steve Rogers has directed a new musical theatre-led campaign 'Everything Is Fine' for Coinbase.
Lay’s returns to Indonesia with new film “Chase for Lay’s” via Leo Indonesia
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The film that taps into Indonesia’s biggest passion points, including sports, music, movies, and get-togethers...
MAD STARS 2025 reveals final jury for Busan judging lead by Tawana Murphy, Ashish Chakravarty, Alejandro Di Trolio + Alex Abrantes
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34 jurors from 20 locations have been appointed as Final Judges to evaluate the final round entries on-site in Busan.
Five Star Chicken goes viral with funny “Death of a Salesman” film via BBDO Bangkok
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The film follows an overly passionate street vendor who desperately tries to sell everyday items—pillows, chairs...
Flipkart partners with DDB Mudra India to turn sisterly favors into invoices this Rakhi
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At the centre of the campaign was a microsite designed like an old-school Indian invoice pad in pastel colours.
Leo, BBH, TBWA, Grab Creative Studio and BLKJ Havas lead the way at the shortlist stage of the Effie Awards Singapore 2025
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The Association of Advertising and Marketing Singapore (AAMS) announces 128 finalists for the Effie Awards Singapore.
BBDO India promotes Shruthi Subramaniam to Executive Creative Director – Mumbai
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Subramaniam has been the creative force behind campaigns for iconic global brands such as WhatsApp Bumble, Neutrogena.
Monks strengthens Greater China leadership with appointment of Danny Lee as MD
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Prior to joining Monks, Lee served as Chief Brand Officer at Bosideng, where he helped modernize one of China’s most...
LePub Singapore taps veteran strategist Jordan Price as Chief Strategy Officer
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Originally from Canada, Price has worked in Hamburg, Toronto, Tokyo, Melbourne, and Singapore, his home since 2017.
Bestads Best of the Week Reviewed by Elena Knox, Executive Creative Director, New York
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Each week Bestads picks the very best advertising in the world, in every medium – which is reviewed by a top creative...
VML Singapore and MHA unveil social reels to promote public vigilance against terrorism
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Within seconds, the tone shifts & spirals into sudden terror: a loud explosion, a van crashing into a crowd, a knife...
TBWA\Sri Lanka, Maliban, and Meththa Foundation unite for purpose-led initiative ‘HumaniTill’
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To date, the initiative has collected enough money to fund the donation of three below-knee prosthetic limbs...
New York Festivals AME Greater China Awards announces 2025 shortlist
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Top agencies advancing to the trophy round with multiple entries shortlisted, include TOPic & Loong, FRED & FARID...
TikToker Maddy MacRae is staying at Changi Airport for a week in ‘The Terminal’-inspired social campaign via Connecting Plots
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In a social-first stunt called ‘The Week-Long Layover’, MacRae will live at Singapore’s Changi Airport for five days...
Bestads Best of the Week: 7-Eleven’s ‘Tongue-toos’ via Mischief @ No Fixed Address, New York
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The ad was selected by this week's guest judge Elena Knox, an Executive Creative Director based in New York.
Havas launches joint venture between HAVAS Red and H/Advisors in Singapore
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This will provide customers with a world class offering combining strategic corporate communications with enhanced...
Saatchi & Saatchi India partners with Hero MotoCorp for Xtreme 250R campaign
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The campaign positions the new streetfighter as category-defining, one that is the fastest and sharpest in its class...
Havas Creative India strengthens leadership with appointment of Tina Mansukhani Garg
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Garg, the former CEO & Founder of Pink Lemonade Communications, joins the agency as its new President.
Update your FREE Bestads Profile with these 4 simple steps and stay ahead in the industry
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To ensure your profile is up to date and accurately reflects your work, please follow these simple steps...
Creative industry veteran Paul Sidharta joins Link Group as Chief Creative Officer
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With over 30 years of experience across global names like JWT, TBWA, and ADNA, Sidharta is one of Southeast Asia’s...
Grain’s “From Test to Table” takes guests on a multi-sensory culinary adventure
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Created in collaboration with global brand practice Anak and botanical design studio This Humid House...
Chef Sanjeev Kapoor stars in latest McDonald’s film showcasing new Protein Plus Range
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This film captures a memorable encounter at McDonald's where Chef Kapoor, stationed behind the counter, meets a young...
Marcus Tesoriero and Kent Boswell launch Australian based creative and Ai-powered film production company AiCandy
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AiCandy’s mission is to harness the full capabilities of Ai to make impossible ideas, possible. Whether agencies present
The m25 Global Creative Series Episode 1: Breaking Boundaries with Merlee Jayme
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Without clear regulations, we must wield AI with integrity, ensuring it boosts human insight and cultural nuances...
LIA final entry deadline: Thursday September 4
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All entrants must be registered by Friday, 29 August.
Olay encourages women to rethink ageing via online film produced by Beautiful Pictures
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The online film, produced by Beautiful Pictures took place in a custom-built studio environment, minimal, elegant...
Seen+Noted: Gwyneth Paltrow helps Astronomer reframe PR crisis into a viral win
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Framed as a temporary employee speaking for the company’s 300-plus staff, Paltrow breezes through topics like Apache...
Dentsu One Bangkok and Mum Films join Thai Health for Alcohol-Free Buddhist Lent campaign
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Set against the three-month Lent period of reflection and self-restraint, the film encourages individuals to “Find..."
Nikki Golez and Julia Arsenal Dela Rosa introduce new Filipino agency, PassionFruit Creative
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Golez brings a wealth of experience from mcgarrybowen, BBDO Guerrero, Dentsu Creative, Propel Manila, and Jayme...
NYF Health Opens 2025 Awards with Allison Ceraso and Kathleen Nanda at Helm of Executive Juries – Early Bird Deadline Thursday Sept 15
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NYF Health expands with new categories and the 2025 call for entries campaign via The Bloc.
BigBasket unites Bollywood sisters Karisma and Kareena Kapoor in new campaign via Talented
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The first features a tongue twister from Kareena Kapoor’s cult classics. The second references Karisma Kapoor’s most...
Brent Smart unpacks Telstra’s brand shift on latest episode of On Strategy Showcase podcast
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Smart unpacks Telstra’s transformation into a creatively ambitious brand delivering business results...
TBWA\Thailand Juice and Sponsor expand the role of electrolyte drinks with “Life Is Exercise”
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A series of cinematic films bring this idea to life, repositioning Sponsor as an essential drink for more people...
Tribal Aotearoa takes aim at Gen Z’s individuality in witty campaign for Samsung’s Z 7 foldables
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The campaign asks the question "Why have the same phone as everyone else?"
FCB Kinnect uses cricket rain cover as media canvas for Asian Paints’ waterproofing promise
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By owning the stadium’s rain pitch cover, Asian Paints Damp Proof turned these rain interruptions into a live...
WeTV and Audacity Bangkok stage in-ring stunt to promote new Muay Thai drama
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The stunt instantly went viral, earning national news coverage and social media buzz.
DDB Group Singapore adds Daniel Huang as Senior Strategist + launches Global Feels Barometer
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Huang’s appointment coincides with the launch of DDB’s Feels Barometer - a first-of-its-kind global tool designed to...
Alodia Gosiengfiao cooks up new quest with MAGGI
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In a playful twist, Alodia “MAGGI-fied” the dishes, transforming them with a dash of MAGGI Magic Sarap and MAGGI...
Coca-Cola and Star Wars Unite to Celebrate Connection in Global Campaign via WPP Open X
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Coca-Cola and Disney have teamed up to launch a limited-edition “Coca-Cola x Star Wars: Refresh Your Galaxy”...
Terence Leong joins MullenLowe Singapore as regional creative leader on Unilever business
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Leong has held the role of ECD at TBWA\Media Arts Lab Southeast Asia, AKQA Tokyo, and RGA Shanghai...
TSLA blends fairytales and founders in first brand campaign for Enterprise Singapore
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The platform reframes business growth as a journey shaped by everyday decisions, resilience, and reinvention...
Enter the capsule: MLDSPOT’s festival dome blends music, art, and culture at Java Jazz
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Inside the dome, visitors will discover exclusive MLDSPOT merchandise, a cozy bar and lounge, and electrifying live...
Spotify deepens connection with Filipino Gen Z through Juice Singapore + Philippines campaign
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A solo laundry session, or a rom-com daydream? The character’s Spotify reflects a hilarious delulu moment and keeps...
TBWA Thailand\Juice captures TOA’s enduring impact with ‘The Life of Paint’ campaign
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the campaign authentically documents how empty paint buckets find new purposes across diverse Thai communities.
Amazon Books invites readers to ‘Bring a Book to Life’ in new campaign via Droga5 London
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Droga5 London, part of Accenture Song, has launched a new global 360 brand campaign for Amazon Books and Kindle...
Global creative leaders including Dentsu Tokyo’s Yoshihiro Yagi on new Art Directors Club Board
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COLLINS co-founder Brian Collins appointed ADC President.
EA SPORTS launches inaugural EA SPORTS FC Mobile Festival in Bangkok via Bolster Group
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EA SPORTS FC Mobile and creative agency Bolster Group have officially kicked off a new era in fan-first competitive...
ONE Asia names first 2025 jury members for judging to take place in Seoul in October
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In-person ONE Asia 2025 judging will take place in Seoul in October...
New GIGIL Philippines campaign shows that GrabMart is the same as grocery stores
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GIGIL Philippines created a campaign that leaned into humor and relatability with a series of films...
m25 founders series: HoangLan Pham – From neighborhood screenings to steering one of Southeast Asia’s premier production houses
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Ironically, she believes COVID-19 proved a catalyst for Vietnam’s emerging talents, opening doors to bolder projects...
Friso unveils AI Audio Book 3.0 bringing storybooks to life through smart technology
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Together, these features transform the reading experience from one-way storytelling into an immersive co-created...
Subway’s SubPizza stars in spoofs of Malaysian film favourites via new Beatnk campaign
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The four short films parody Men in Black, Hantu Kak Limah, Baashha, and Shaolin Soccer...
Gigi Coffee appoints Chariot Agency as its creative partner in Malaysia
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Chariot’s role includes creative ideation, brand communications, campaign development, and social storytelling.
Bestads Best of the Week: DiDi’s ‘Yes, I DiDi’ via Sunday Gravy, Australia
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The spot was selected by this week's guest judge Hunter Fine, Group Creative Director, Mischief, New York.
Dentsu Malaysia and Marrybrown bring Raya cheer to Kelantan and Terengganu communities
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The initiative, which took place at two key locations was warmly received by the community.
Stagwell unifies Assembly and ADK Global in major APAC expansion move
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The combined business is now operating as ADK Global Powered by Assembly...
Paul Bradbury Steps Down After Nearly 20 Years with TBWA Australia and New Zealand
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TBWA Australia & New Zealand President and regional CEO Paul Bradbury has officially stepped down, marking the end of...
Bestads Best of the Week Reviewed by Hunter Fine, Group Creative Director, Mischief, New York
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Each week Bestads picks the very best advertising in the world, in every medium – which is reviewed by a top creative...
Top Global Creative Leaders Come Together To Form New Art Directors Club Board
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Dentsu Inc Tokyo's Yoshihiro Yagi has been named to the Art Directors Club Board.
CB Q&A: Chris Dwyer on swapping “big ideas” for high-craft storytelling at Getty Images
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After more than 13 years at creative agency The Works (now Capgemini), Chris Dwyer recently made the move from adland...
Omnicom Announces Formation of Omnicom Oceania, Appoints Nick Garrett as CEO
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After months of industry speculation, Nick Garrett has officially been appointed CEO of Omnicom Advertising Group...
WWF-Korea and Cheil launch striking OOH work using AI to highlight plastic pollution crisis
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In this surreal twist, the litter becomes "wearable" — portraying plastic as man-made designs that have turned deadly...
GIGIL Philippines creates a mess to prove that Jiang Nan’s sauces are so good
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The visuals capture the aftermath splashes, smears, and spills that tell the story of how irresistible the sauces are.
LIA early bird deadline closes this Wednesday, July 23
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Work released, published or broadcast in a commercial environment with client approval beginning 1st July 2024...
ONE Asia Creative Awards 2025 call for entries – early bird deadline, June 27
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The regular deadline is July 28, with extended deadline August 25, 2025.
7UP® brings snow to the heatwave with ‘7 Days of Super Duper Summer’ campaign
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The activation will culminate in a final brand montage reel posted globally on 20 July, showcasing all seven days...
From impressions to impact: dentsu X and Teads’ attention model boosts engagement metrics
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This project has delivered invaluable insights into attention levels across various media channels, revealing that...
Britannia Milk Bikis celebrates Tamil Nadu’s cultural icons through ‘A Bite of TN’ campaign
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From Thalaivar’s glasses to Madurai malli (jasmine), ‘A Bite of TN’ features 80 billboards spread across 19 districts.
APAC directors Kim Gehrig, Taika Waititi and NZ-founded Special US score Emmy nominations
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The 77th Emmy Awards have announced the six contenders for Outstanding Commercial, with this year’s shortlist...
FINNIX and Ogilvy Bangkok level up Thai lives with The Life Fighters campaign
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The Life Fighters isn’t just creative branding — it reflects the harsh realities many Thais face daily.
Carlsberg India selects Lowe Lintas to lead creative strategy for Tuborg in India
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Tuborg, part of the Carlsberg Group, enjoys a unique position, of being a youthful and scale brand.
TBWA\India animates new campaign for Bandhan Mutual Fund’s 25th Anniversary
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The film uses a heartfelt jingle and animation to beautifully depict Raju’s relatable financial journey.
Wilson the volleyball finds happiness in new Tourism Fiji campaign via Special PR New Zealand
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25 years after becoming an unlikely cinematic icon, Wilson returns in the place where happiness comes naturally.
Dentsu expands global innovation ecosystem with the launch of Dentsu Lab in India
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With dedicated physical lab spaces now operational in Mumbai, Bengaluru, and Gurgaon, Dentsu Lab in India is built...
Happiness Saigon hacks the Cannes Lions hype with a 400-Page Trojan Book for CMOs in Vietnam
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Held on July 10 in Ho Chi Minh City, the event brought together over 100 CMOs, marketers, and young talents to watch...
HSBC MPF and VML Hong Kong launch campaign tailored for professionals with Jan Lamb
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The campaign is prominently featured across Hong Kong, including MTR dominations and outdoor billboards in central...
TamJai sister brands introduce mobile games to enhance loyalty program engagement
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By combining in-depth brand content with sets of CRM metrics on the back end, both brands aim to take consumers...
Rain never felt so rewarding through VML Thailand and Lotus’s “Rain Coupons” campaign
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The campaign acknowledges the reality of Thai weather patterns while encouraging people to embrace rather than avoid...
Dentsu APAC elevates Mimi Lu and Richard Reid to lead insight and media strategy functions
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In the newly-created role, Lu will lead the development of insight products across media, creative and CXM practices.
Manoj Bajpayee and Samantha front Prime Video’s emotion-packed new campaign
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The campaign captures this emotional richness, showing that with Prime Video, every kind of funny, thrilling...
Chariot Malaysia picks up Payments Network Malaysia creative account
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Work begins immediately, with the first campaign expected to roll out in Q4 2025.
Simon Lockyer appointed MD of DO. AGENCY
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Lockyer has held senior leadership roles at Cognizant, Edelman, IBM, FCB, Ogilvy and Cathay Pacific.
M&M’s + BBDO China capture the joy of togetherness with breakthrough Douyin activation
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This playful OOTD filter lets users dress up with M&M’S characters, fuelling a wave of user-generated content...
StashAway launches new brand campaign via Omelette Digital in Hong Kong with John Tsang
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The campaign highlights StashAway’s intelligent and cost-effective approach to stress-free investing.
Alex Pineda joins Horizon FCB Dubai in chief creative officer role
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Working for a decade in the Middle East, Pineda has been helping brands in the UAE, Saudi Arabia and the rest...
Cheetos makes a mischievous comeback in Indonesia with new spot from Leo Indonesia
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The film, directed by Kiran Koshy and produced via Think Tank Nusantara, taps into Indonesians’ love for horror movies.
Bestads Best TV of the Week: CANAL+’s ‘R0_B0+’ via BETC Paris
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"We are seeing so much commentary on and about AI. In true Canal Plus fashion, they hit the nail on the head: 'I saw so
Virginia Hyland departs as Havas Media ANZ CEO; James Wright appointed Havas Group CEO ANZ
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Havas has formally announced today that Virginia Hyland, CEO of Havas Media Network Australia New Zealand (ANZ) has...
TU7UH and Seven Sunday Films capture that first-sip moment with new Caffino spot
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“Caffino and Tujuh gave us a tight, smart concept. Our job was to build a beautiful world around it.”
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