Sour Bangkok elevates Thamakorn Ruchakityanon and Nopparath Eksuwancharoen to ECDs

Celebrating its 7th anniversary, SOUR Bangkok has announced the appointment of Nopparath Eksuwancharoen and Thamakorn Ruchakityanon as joint Executive Creative Directors. The appointments mark a significant milestone in the agency’s commitment to advancing gender inclusivity in the advertising industry.

Renowned for their creative prowess, Eksuwancharoen and Ruchakityanon have been behind many of SOUR Bangkok’s most memorable campaigns that have not only earned national acclaim but also secured international recognition. Their collaborative efforts have contributed to the agency’s prestigious accolades, including the Southeast Asia Boutique Agency of the Year for the sixth consecutive year at Campaign’s Agency of the Year awards.

Eksuwancharoen and Ruchakityanon have judged at many award shows including Cannes Lions, The One Show, London International Awards (LIA), Spikes Asia, MAD STARS, Asia Pacific Advertising Festival (ADFEST), and the national Thailand Adman Awards.

SOUR Bangkok recently achieved significant wins, including Southeast Asia Boutique Agency of the Year for the sixth consecutive year at Campaign’s Agency of the Year awards (AOY), Top 3 at Thailand Adman Awards, and the 4th position in Thailand’s Hottest Agencies in the 2023 Campaign Brief Asia Creative Rankings.