NESCAFÉ Thailand launches new brand positioning that aims to inspire coffee drinkers

Global coffee brand, NESCAFÉ, has rebranded itself with a new global positioning – “Make Your World.” The brand has shifted from being a daily cup of coffee that starts your day to a cup of coffee that invites everyone to come together and make the world a better place. NESCAFÉ actively embraced and communicated this new global big idea to the world of coffee drinkers. It puts emphasis on sustainability, including new packaging and environmentally-friendly production methods.

NESCAFÉ Thailand, in collaboration with dotMATTERS, has launched “Make Your World” in Thailand with a different perspective. NESCAFÉ believes that everyone has their own small world, and to awaken the whole world, each person needs to first awaken their own world. Hence, this led to a localized creative expression: “Your World Inspires Many.”

The communication objective is to encourage everyone to awaken themselves with NESCAFÉ and go out and do something good in their own world. Beyond contributing to making the world a better place, the campaign serves as an inspiration for those around us to engage in positive actions.

In the campaign NESCAFÉ joined hands with some of Thailand’s leading celebrities to be the storytellers of real people making a positive impact to this world, and inspiring others.

Credits
Agency
Chanatthapol Tiensri – Deputy Chief Creative Officer
Pattarapong Lapjarupong – Creative Director
Vichai Kiatjaroonsiri – Creative Group Head (Copywriter)
Thakorn Lohanantachai – Art Director
Tossaporn Deetapant – Copywriter
Chayaphat Visarnbuchanee – Copywriter
Intouch Siripin – Art Director
Veradis Vinyaratn – Chairman
David Vechai Adams – Associate Planning Director and Data Strategist
Sayamol Arthavun – Strategic Planner
Nunticha Punpeng – Strategic Planner
Pavinee Assavawathin – Strategic Planner
Wilasa Klangnarong – Business Director
Piyathida Meeklin – Associate Account Management Director
Daran Setabutr – Senior Account Manager
Mesmunin Krutjon – Senior Account Executive
Tarinee Limthongskul – Production & Art Buy Director
Weerawit Thitimethapirom – Producer
Vissara Hirunwatsiri – Producer
O Krudpoo – Producer
Production team: Hub Ho Hin
Kanchit Sopchokchai – Director
Pisinee Khaosamai – Director
Angsana Premprasert – Producer