Nissan brings billboard to life with TBWA\RAAD using CGI to promote the iconic Patrol

February 5 2024, 7:11 am | BY Kim Shaw | No Comments

In a showcase of digital artistry, Nissan Middle East has recently revealed a CGI masterpiece featuring the iconic Patrol lineup on the billboard of City Walk Dubai. This viral video seamlessly integrates cutting-edge technology with a creative vision, portraying the Patrol against dynamic, surreal landscapes that mirror its robust elegance and advanced features.

Crafted using high-resolution 3D modeling and photorealistic rendering, the video establishes a new benchmark in automotive advertising, captivating audiences and enhancing Nissan’s brand presence. More than just an advertisement, this disruptive project represents a daring exploration into the future of immersive digital storytelling. It skillfully highlights the Patrol’s spirit of adventure and innovation in every frame.

Credits
Client: Nissan Middle East
Roland Zahra, General Manager Marketing Communications
Carla El Hachem, Marketing Communication Deputy GM
Abdulilah Wazni, Director – Marketing, Brand & Customer Experience
Meera Saleem, Social Media & Brand Comms Manager
Mina Ammary, Marcomms & Advertising Manager
Agency: TBWA\RAAD
Wassim Abi Salloum, Managing Director, Nissan United Middle East
Walid Kanaan, Chief Creative Officer
Frederico Roberto, Executive Creative Director
Sumanth Wilkins, Creative Director
Elie Naaman, Account Director, Nissan United
Ghalia Al Saheb, Social Media Manager, Nissan United
Marah Ghadban, Account Manager, Nissan United
Karine Saad, Social Media Executive, Nissan United
Ameer Hamza, Content Creator, Nissan United
Romy Abdelnour, Head of Communications
Content Creation: Hajjo Media

$Nissan brings billboard to life with TBWA\RAAD using CGI to promote the iconic Patrol$ $Nissan brings billboard to life with TBWA\RAAD using CGI to promote the iconic Patrol$