Flipkart’s Valentine’s Day ‘Blame it on Flipkart’ campaign saves unorganised partners

Last week as Valentine’s Day panic set in, Flipkart came to the rescue with a playful digital campaign called ‘Blame it on Flipkart.’ Created by 22feet Tribal Worldwide, the campaign targets procrastinators and forgetful romantics who wait until the last minute to buy their partners gift. Stepping in as the perfect wingman, Flipkart ensures a stress-free, love-filled celebration for its customers.

 

While Valentine’s Day is a special occasion, many of us tend to overthink or miss out on gift-giving until the very last minute. This often leads to frantic online searches and last-minute orders, leading to anxiousness about potential delivery delays that might impact our romantic relationships.

Pratik Shetty, Senior Director, Brand Marketing, Flipkart, said: “At Flipkart, we understand that panic of forgetting a special day and the last-minute hustle to make it right. Therefore, on Valentine’s Day, as searches for last minute gifts surged, we were happy to partner with 22feet Tribal Worldwide to come up with a creative solution that helped our customers get their partner’s gift of choice, while Flipkart took the blame for their last-minute order. The one-day delivery feature was the cherry on the cake.”

Vishnu Srivatsav, Creative Head, 22feet Tribal Worldwide, said: “We wanted a human take on Valentine’s Day that wasn’t about life but about the little things that happen in love. Like forgetting to buy a gift. In an otherwise crowded day, we needed to stand out and yet be relevant to the brand and its benefits. Fortunately, we hit upon an idea to both help people and entertain them.”

Credits
Agency: 22feet Tribal Worldwide
Business: Shikha Davessar, Zubin Sheriff, Raveena Saini, Sudheer Varkey, Varda Choudhary
Strategy: Rachita Goel, Aryan Krishnan
Creative: Vishnu Srivatsav, Ishan Mehta, Diya Sarkar, Kavya Gupta, Nupur Datar, Dhanya Purohit, Rajath Nair
In house Production: Yash Rajwani, Sanskaar Hassanandani
Producer: Vishal Patel, Mothership Productions