GIGIL recruits Kokey to promote Netflix’s “Rebel Moon” film in the Philippines

Netflix’s “Rebel Moon” is an original sci-fi epic that follows the story of a rebel soldier seeking out warriors from across the galaxy to oppose the tyrannical Imperium.

To promote “Rebel Moon” in the Philippines, GIGIL recruited Kokey – the Philippines’ version of E.T., who, in his own series shown in the country, saved the nation from a similar extraterrestrial invasion.

This time, Kokey heeds the call of the rebels and trains hard to join them in their brave and heroic cause. Transforming into a tough and muscular fighter and ultimately becoming the Philippines’ best bet to stand against the evil Imperium.

Credits
Agency: GIGIL
Managing Partner – Jake Yrastorza
Creative Partner – Herbert Hernandez
Creative Partner – Badong Abesamis
Creative Director – Jorge Orellana
Creative Director – Dionie Tañada
Senior Art Director – Seph Asentista
Senior Art Director – Ricia Deguito
Junior Copywriter – Ces Alegre, Patrise Calumpag, Frenzon Cacas
Senior Copywriter – Varge Masanque
Senior strategic planner – Nanais Hernandez
Media Director – Margie Husmalaga
Lead Buyer – Pat Sy
Group Account Director – Micco Balana
Account Supervisor – Jus Patacsil
Client: Netflix Philippines
Head of Marketing, Philippines | Netflix APAC: Stef Pajarito
Senior Manager, Marketing Production: Daphne Ng
Broadcast Producers: Sasa Abella, Denise Elizon
Film Production House – Arcade Film Factory
Director – Marius Talampas