HSBC One partners esports legend Faker and world champion LoL esports team T1 in first-ever HSBC One x T1 ‘League of One’ party in Hong Kong

A world-beating esports team is about to breach the gates of Hong Kong! HSBC One has released a promotional video to tell Hong Kong about our thrilling collaboration with world-class LoL esports team, T1. The team-up is geared to promote its innovative financial services and spark a frenzy of esports.

Millennials are one of the key customer segments of HSBC Hong Kong. This collaboration of HSBC One x T1 is to support and inspire the millennial generation to pursue their dreams with esports as the catalyst through a series of money-can’t-buy experiences and promotional activities. The highlight, of course, will be the finale event HSBC One x T1 “League of One” party that is going to happen in September. The esports legend Faker, together with his team T1, will make their first-ever visit to the city this September. Anyone who takes the simple steps to successfully register as a first-time HSBC One customer can enter the lucky draw for a chance to win exclusive free tickets to meet T1 and witness the world champions in person.

First bank in Hong Kong to back international esports events expects to spawn a citywide esports craze
HSBC has been at the forefront of innovation. Our longstanding belief is that daring and taking action enable each customer to leap above the status quo and evolve to become the next legend. Following our support for Asian esports events last year, HSBC is breaking even more new ground by partnering with T1 to inspire the next generation of Hong Kong through T1’s success story. Their ability and resilience connect with nowadays’ millennial mindset, and is something we want to embrace and celebrate with our millennials. While T1 is the legendary LoL esports team, and HSBC One is the most loved banking pack, the 2 ace teams come together to form a perfect match to bring unforgettable experiences and banking beyond convention.

In order to stay closer to GenZ’s heart, apart from traditional advertising promotions that drive mass awareness, there will be money-can’t-buy experiences exclusively for our HSBC One customers available throughout the campaign period. In addition to the first-ever HSBC One x T1 “League of One” party in September, HSBC One has set up a series of esports activities and promotional events for customers. These include visits to T1’s headquarters in Seoul, personal gameplay coaching from professional trainer, limited edition HSBC One x T1 collaboration merchandise and many more. Additionally, a large-scale OOH campaign will launch in March to surprise Hong Kong citizens, delivering an experience that goes beyond traditional banking.

This collaboration highlights HSBC’s commitment to supporting the millennials, and to inspire them to chase down their dreams with esports as the catalyst.

Brian Hui, managing director and head of customer propositions and marketing, wealth and personal banking of Hong Kong, HSBC, said: “Esports has emerged as a rapidly growing sector in recent years and it also provides a unique springboard for millennials to pursue their dreams and ambitions. HSBC One is thrilled to announce our collaboration with T1 and Faker, and celebrate the ability and resilience to go beyond the convention. HSBC One customers will have the exclusive opportunity to meet T1 and Faker in person and gain insights from their success stories. This collaboration exemplifies how the bank combines its accessible and innovative services with beyond-banking experiences for its customers.”

Register and you could win a chance to meet Faker and T1 in Hong Kong
To have an opportunity to meet and interact with T1 members and Faker in person in September, simply become HSBC One customer and make a successful registration! Not only will you be entitled to rewards worth up to HKD4,588, but you’ll also be entered into the lucky draw for party tickets. New cardholders who successfully apply for a HSBC credit card or open an investment account during the promotional period can earn more chances to win exclusive tickets to the HSBC One x T1 “League of One” party in September. For more details about the lucky draw, please stay tuned to HSBC HK’s official social media platforms (Facebook @HSBCHK and Instagram@hsbc_hk). Let’s support the esports together.