Dentsu Hong Kong promotes Café de Coral’s sustainability in latest breakfast campaign

Café de Coral, one of the biggest go-to restaurant chains in Hong Kong, has once again partnered with Dentsu Hong Kong. Together, they aim to raise awareness of Café de Coral’s commitment to sustainability, offering good quality food at accessible prices and locations. At the heart of this latest breakfast campaign, five videos take center stage, starring Hong Kong’s iconic Cantopop duo, Twins (Charlene Choi, and Gillian Chung).

One of the campaign videos spotlights the New Zealand fish fillets, sustainably sourced from the certified sustainable seafood of the Marine Stewardship Council (MSC). Echoing Café de Coral’s sustainable commitment and dedication to high-quality food with their careful selection of premium ingredients worldwide.

“We are thrilled to partner with dentsu Hong Kong again, featuring the industry heavyweights, Twins, who bring an undeniable impact to our campaign and embody the essence of togetherness at Café de Coral,” said William Tsing, Corporate Director of Café de Coral. “Our focus is to ensure a seamless dining experience for all our customers while promoting sustainability, inviting everyone to savor the flavors of togetherness and happiness.”

The campaign also showcases Café de Coral’s unwavering dedication to accessibility and convenience. Customers can enjoy their meals, whether it’s breakfast, lunch, afternoon tea or dinner through its seamless mobile pre-order function. Not to mention its grab- and-go burger which is made to meet the needs of the busy working class in Hong Kong, ensuring a quick and satisfying meal option.

The entire campaign is being delivered through various channels including mass TV, online TV, digital media, social media, outdoor, print, and radio in multiple ad formats, including programmatic banners and lift lobbies.

“Our campaign strategies focus on creating engaging content that connects with people in Hong Kong with an integrated launch involving creative and media works,” said Diana Tam, Managing Partner and Director of Operations of Dentsu Creative Hong Kong. “Through our partnership with Café de Coral, we strive to create meaningful experiences that positively impact consumers through our creative endeavours.”

Credits
Client: Café De Coral
Managing Director: Piony Leung
Corpoarate Director: William Tsing
Senior Marketing Manager: Heidi Tam Assistant Marketing Manager: Kennie Cheung
Agency: dentsu Hong Kong
Creative: Blue Wong, Ronald Yiu, Peter Ho, Kuga Ku, Emily Fang
Account Servicing: Diana Tam, Josephine Tang, Shirley Shum
Media: David Chan, Polly Ip, Karen Tam, Esther Cheung, Kells Wan, Isabella Suen, Karina Wong, Holiday Luk, Ashley Yeung, Iris Kwok