BGMI tests fan engagement with DDB Mudra

Two days before Easter, Battlegrounds Mobile India (BGMI) and DDB Mudra Group unleashed a cryptic image on social media, sending their community into a frenzy.

Fans went wild, submitting over 2000 outlandish theories in the form of comments, posts and Reddit threads – one dedicated player even built an entire website to crack the image!

After three days, the brand dropped the bombshell: the image was a random AI creation by an intern.

This event wasn’t just a prank; it was a litmus test for fan engagement that BGMI’s community passed with flying colours.

The overwhelming participation and dedication displayed clearly prove the fans’ deep-seated love and obsession with BGMI.

VIEW THE FILM (best viewed in Firefox or Safari)