Kristine Biti appointed to lead KINESSO APAC

IPG Mediabrands has appointed Kristine Biti to Head of KINESSO APAC. Biti joins the agency from her most recently as APAC Head of Operations, Client & Growth at Media.Monks. The announcement comes following the transition of Matt Ware to the position of CEO IPG Mediabrands.

As APAC Head of KINESSO the IPG Mediabrands tech-driven performance agency, Biti will take over leadership of 1000+ digital experts across 11 markets engaged in digital media, marketing automation, advanced analytics, commerce, and AI.

With 15 years advertising, marketing and technology experience across the Asia Pacific region, Biti specialises in driving regional expansion, strategic partnerships, and organizational transformation within the industry.

“Kris has a great reputation for driving operational excellence and commercial transformation,” said Leigh Terry, CEO IPG Mediabrands APAC. “Her deep-seated knowledge of marketing technology paired with an unrivaled passion and tenacity for the forward progress of this industry, make her the perfect hire to lead our digital performance specialists across the Asia-Pacific region. We are very excited to have her on board.”

Biti said: “I am joining KINESSO at a time of exponential technological advancements, ever shifting consumer behaviour and heightened privacy scrutiny. More than ever, brands are seeking expertise and agility as they navigate the complexities of data, analytics, and their technology stack. The combination of KINESSO’s innovative solutions, top-tier services, and exceptional talent is the winning combination to propel our clients forward.

“It is an honour to have the opportunity to work with Leigh, his seasoned leadership team and legendary KINESSO crew across the world. I am looking forward to taking the APAC business to new heights.”

Biti will be located in the KINESSO RHQ in Singapore, and report to Leigh Terry, CEO IPG Mediabrands Asia-Pacific. Her position is effective Thursday 11 April.