BBDO Greater China hires Travis Wu as ECD

Travis Wu has joined BBDO Greater China as their new Executive Creative Director in Shanghai. Wu will also enhance the agency’s creative leadership team.

BBDO is adapting to shifting market demands by expanding its business focus beyond traditional creative and strategies. This strategic shift has led to growth in recent years, prompting the need for exceptional talents from diverse fields at BBDO Greater China. The recent addition of Wu not only injects fresh energy into the creative management team but also propels the agency’s expertise in digital and social marketing to new heights.

With two decades of extensive experience in the advertising creative field, Wu has held positions at industry-leading agencies. During his career, he has successfully crafted multiple campaigns for renowned brands including McDonald’s, Budweiser, Mercedes-Benz, whiskey brands, and fast-moving consumer goods. Wu’s expertise lies in utilizing digital technology and platform features to discover the most effective ways to engage with consumers, ultimately helping brands maximize their value. His passion for advertising creativity has garnered him numerous industry accolades, including awards such as the APAC Effie, Longxi, Spikes Asia, and 4A’s Creative Awards.

“We are thrilled to have Travis join our creative management team. With exceptional insights and a diverse creative background, Travis is perfectly equipped to deepen the capabilities we offer our clients. His track record of building stories that resonate with consumers and evoke a deep connection, no matter the medium, made him one of our top targets. His presence undoubtedly infuses our creative management team with fresh inspiration and dynamism,” says Arthur Tsang, Chief Creative Officer of BBDO Greater China.

“I am deeply honored and thrilled to be part of this team. The team members come from various backgrounds and professional fields, providing me with the opportunity to work alongside a group of talented creatives and tackle a wider range of diverse and challenging new business ventures. I am also eager to utilize my expertise in digital and social marketing to collaborate with everyone in crafting more uniquely creative brand communication strategies,” says Wu.

Beck You, CEO of BBDO Greater China, added: “Moving forward, we will uphold a stance of innovation and evolution, offering a range of integrated services including strategy, creativity, social media management, PR, SCRM, and community operations. I am pleased to welcome Travis Wu to our team. His inclusion will enhance our service offerings, bolster our competitiveness in the field of comprehensive advertising communication, and deliver more comprehensive and professional services to our clients.”