TTC Motor apologizes for spoiling customers in new Mercedes campaign via BBDO Bangkok
In a city buzzing with innovation, BBDO Bangkok and TTC Motor, Mercedes-Benz Thailand’s retail ally, have created this new campaign titled, “Sorry if we spoil you too much.” This campaign, released earlier this month, is not just a message; it’s a promise. It marks the debut of a pioneering business model by Mercedes-Benz Thailand, the “Retail of the Future” (ROTF), which promises a unified price and an effortless selection process, enabling customers to obtain their dream Mercedes-Benz model and color “Anywhere, One Price.”
TTC Motor, known for their customer-centric approach and a firm believer in putting the customer first, aligns perfectly with the ROTF initiative. They are excited to launch their inaugural campaign, “Sorry if we spoil you too much”, which perfectly encapsulates their dedication to customer satisfaction.
The campaign launches with a heartfelt film narrated by a letter from TTC Motor CEO, Akkarin Tangthaweesit, dictated to his secretary. It represents more than an apology; it’s a bold statement of TTC Motor’s commitment to their core value: consumer-centric service. The film conveys the Thai courtesy of “Sorry sir, sorry madam” with an added level of respect, embodying the sincerity and graciousness that Thai culture is renowned for.
Directed by the accomplished Teerapol Suneta (Aei), the film is a testament to the brand’s ethos. It is expected to resonate strongly with both existing customers and the wider audience.
Credit:
Agency: BBDO Bangkok
Chief Creative Officer / Creative Director / Writer: Thasorn Boonyanate
Senior Art Director: Todsapon Sripuvatanik
Graphic Director: Natthawut Soonsub
Retoucher: Anucha Pintokaew
Business Director: Sirimanat Runghirunskul
Account Manager: Ajchareeya Promma
Account Executive: Supivara Chaisri
Head of Producer: Toungrak Jiravatanarungsri
Producer: Paramee Soontornwuttinun
Production House Credit:
Production House : Suneta House
Director : Teerapol Suneta (Ae)
Assistant Director : Kittikhun Jongkraiwut
Producer : Chanapa Ployarunrung
Assistant Producer : Warawan Laksanarom
Cinematographer : Chalongwut Chorruangsak
Gaffer : Phongthep Phusawang
Sound : Anuparp Suriyathon
Art Director : Pornchai Cheeranoon
Prop Master : Kaitkamon wiangkham
Casting : Narissara Makmane
Stylist : Montatip Narong
Make up : Anchisa Kanoksirisirachot
Hair Stylist : Nongnuch Nongsuwan
Location : Jirawat Santaratchai
Editor : Sarawut Kaweethammawong
Telecine : Nattacha Khajornkiatsakul
VTR : (Positive4) Thannawit Jiasuppibul
Sound Mix : (Sound Space) Danai Suthamcharee
