Heckler expands into Europe with new Amsterdam studio led by Charu Menon
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Heading the new office is former Singapore managing director Charu Menon, who relocated to the Netherlands...
LePub Singapore leads Asia’s winners at Gerety Awards: BBDO Guerrero Philippines, Tribal Worldwide Philippines, Hakuhodo Bangkok, Dentsu Japan, and BBH China pick up Bronzes
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The Gerety jury reached a record size this year, with 270 judges from 52 countries evaluating the work through...
THE WORK 2025 HOT LIST #11: TBWA\SMP Philippines
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Ranking at #11 in Asia is another TBWA network agency - TBWA\SMP Philippines with 24 Acceptances...
THE WORK 2025 HOT LIST #12: TBWA\Hakuhodo Tokyo
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TBWA\Hakuhodo Japan kick starts the countdown of Asia's The Work 2025 Hot List with 23 Acceptances...
Havas Malaysia and Directors Think Tank’s Chevie Law capture every mood with Rexona
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"I’m truly grateful to have been entrusted with this project," said Director Chevie Law.
Greyhounds strut the runway at NZ Fashion Week in new adoption campaign via Special New Zealand
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Greyhounds took centre stage in an unforgettable fashion show at New Zealand Fashion Week, as part of a bold new...
Bestads Best of the Week Reviewed by Neil Walker-Wells, CCO, not so secret, Toronto
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Each week Bestads picks the very best advertising in the world, in every medium – which is reviewed by a top creative...
Beyond the Brief: Inside Bear Meets Eagle On Fire’s sci-fi scam saga with Steve Buscemi for Telstra
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Fresh off four mentions in Campaign Brief's Creative Circle this month, Telstra’s latest campaign is turning heads.
Samsung + Cheil showcase AI-enabled innovations with new global SmartThings home campaign
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"Our latest campaign illustrates the tangible benefits of Samsung’s unique AI Home experiences that users get to enjoy."
Sephora and Lady Gaga launch ‘We Belong to Something Beautiful’ global campaign via Maison BETC Paris and BETC Fullsix
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Sephora proudly unveils its “We Belong To Something Beautiful” signature campaign with Haus Labs By Lady Gaga.
Edelman India launches GCC Advisory Services
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Edelman’s GCC Advisory Services address three key imperatives, including brand building to attract talent in a highly...
VML India and Thums Up introduce two hands ritual with Shah Rukh Khan and Jagapathi Babu
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“This campaign redefines the biryani experience, transforming it into a bold new ritual where one hand simply isn’t..."
T8 Creations emerges from AnalogFolk Asia with new identity and modern service design focus
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T8 is led by two of the region’s most experienced digital consultants, Chris Ryan and Harry Llufrio.
Amazon Business aims to modernize procurement with new campaign in Japan via W+K Tokyo
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The film depicts a chaotic castle construction site, where confusion and inefficiency threaten progress.
INNOCEAN scores 14 awards at MAD Stars including Grand Prix for Night Fishing
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Beyond the awards, INNOCEAN co-hosted a lecture with Shinsegae Property under the theme “AI-Powered Digital Out...
116 Pictures, Singularity, m25, Dandelion Studios x Juice, Laird and Good Company and Campaign Brief Asia host Legendary Party at Mad Stars
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This was the 11th year we have hosted a party - over 100 MAD STARS delegates, judges and Young Creatives partied on...
Chris Kyme’s Postcard from Hong Kong: In search of the Sweet Spot
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So if you think of anything you’ve seen and admired of late that actually ran (think of anything from Uncommon...
Cheil wins the Network of the Year at MAD STARS
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‘Safe Sketch’ by Cheil Hong Kong for Save the Children bagged a Gold in Direct, five Bronzes, and ten Crystals.
Mahesh Ambaliya joins Grey India as Group CD
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Ambaliya has been part of the WPP family for nearly 11 years, with stints at Ogilvy and VML.
POP5 Bangladesh takes home Grand Prix at MAD STARS 2025
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Md. Tauhidul Azam and Abdullah Rana, attended the festival in South Korea and accepted the awards in person.
TBWA\HAKUHODO wins ten stars at MAD STARS 2025 including Gold for “Smart Eye Camera”
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TBWA\HAKUHODO has supported OUI Inc.’s mission to “reduce global blindness by 50%” by leveraging creativity...
Cyril Louis departs The Royals in Australia to join AKQA MENA as ECD, based out of Dubai
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Louis joined The Royals in late 2024 after two and a half years as global ECD at LePub.
CelcomDigi and Grey Malaysia unveil a nationwide tribute to real Malaysian stories
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In Dari Mata Kita, five directors from Directors Think Tank travelled the country with one mission — to document...
Flipkart Minutes delivers festive joy with quick commerce initiatives for Ganesh Chaturthi
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To take the experience from screen to street, Flipkart Minutes introduced key activations during the festive period.
WPP’s Andrew Scott to step down as COO and Board Member after 27 years of service
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After 27 years at WPP, and at a time of transition for the business, it feels like the right moment to make this change.
Wolf BKK and Factory 01 join Cute Press in a visual rebirth of self-expression
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A simple yet powerful short film symbolizing rebirth, which doesn’t mean leaving behind your old self...
Wolf Bkk Thailand and MullenLowe TREYNA Philippines take home Grand Prix of the Year awards at the MAD STARS 2025 Festival
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Grand Prix's also went to VML Manila, BBDO Bangkok, Innocean Korea, POP5 Bangladesh and Cheil Spain.
Apple TV and TBWA\MAL Seoul welcome Son Heung-Min to LAFC with Genmoji-powered billboards
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The creative reimagines Son’s iconic goal celebration as a Genmoji, appearing simultaneously in two cultural hubs.
AAAB hosts workshop to prepare Bangladeshi creatives for Cannes Lions
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Ali Rez, CCO of Impact BBDO for the Middle East, North Africa & Pakistan, and Seiya Matsumura, CEO of Black Cat White...
AI, Storytelling, and the power of human emotion take center stage on Day 2 of MAD STARS 2025
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Between the opening and closing presentations, AI was explored from multiple angles. Alejandro Di Trolio, European...
Dhruv Jugran takes the helm at PMG India as MD
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“Dhruv’s appointment as Managing Director, India, is a recognition of his exceptional leadership skills."
JSW MG expands EV awareness with new campaign featuring Varun Sharma and Pulkit Samrat
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The first film is about quirky place names across India, Pulkit and Varun banter their way through a fun guessing...
STADA Thailand appoints Havas Thailand as integrated health partner
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“We are delighted to partner with Havas Thailand as we advance our mission to deliver innovative healthcare solutions."
Final week to enter LIA: Final entry deadline Thursday September 4
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All entrants must be registered by today, Friday, 29 August.
m25 Global Founder Series: Nadya Tereshina on the UAE’s Innovative Creative Evolution
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Arriving in the UAE in 2011 from an agency background, Tereshina’s initial idea was simple yet ambitious to bring...
VML Thailand turn unused sauce packets into discounts in The Pizza Company’s new campaign
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The mechanic was pure simplicity: bring any unused sauce packets, from any brand, to any Pizza Company restaurant.
JSW MG Motor India highlights the role of family moments in car buying
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Set in the backdrop of an MG showroom, the story unfolds with a family exploring their next car. While the parents...
MTR Malls launches “POP into More” brand evolution via dentsu Hong Kong and TAPE THAT
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Renowned for their distinctive Tape Art, TAPE THAT has captivated audiences in over 40 countries with their use of...
You’re invited to “Lounge with the Stars” at our Legendary MadStars Party hosted by Dandelion Studios x Juice, 116 Pictures, Singularity, Laird and Good Company, m25 Asia + Campaign Brief Asia
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In Busan for MadStars? Join us this Thursday, 28th, from 9:30pm at Gorilla Beach.
Bestads Best of the Week: Forest Road’s ‘Just A Normal Beer’ via Jackpot
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Each week Bestads showcases standout global advertising work as reviewed by an esteemed international CD...
The m25 Global Creative Series Episode 5: Jasmine Huang’s guide to the future of creative in China
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The next 5–10 years will revolve around deeper AI integration, immersive experiences, and purpose-driven marketing.
AD ADDICT brings fun to Thai ad industry by replacing its CEO with a mascot ‘Super MWAH’
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Super MWAH is a mascot created to make advertising in Thailand fun again...
MAD STARS 2025 officially kicks off in Busan
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Alex Abrantes, chief creative officer, North America, Iris Worldwide, will deliver his keynote Creative Intelligence...
New Standard Chartered series explores the intersection of wellness and financial health
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Delivered in collaboration with dentsu Singapore, WellnessNOW reflects the bank’s evolving media strategy...
Think Design CEO Deepali Saini takes on global CX leadership role at Havas
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In this expanded role, Saini will join the Global CX Leadership Board and spearhead the network’s Experience Design...
Swiggy Dineout and The New Thing is bringing back Disco back with discounts on GIRF
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Created by The New Thing in collaboration with leading choreographers, designers, and visual artists, the campaign...
Fairfield by Marriott introduces “Come Back To Calm” campaign via BBH Singapore
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The work centres on an online film that celebrates the ‘good chaos’ and sensory overload of the outside world.
Lowe Lintas India and Google Gemini reimagine everyday life with AI
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Through these films, Lowe Lintas underscore Gemini’s positioning as “Your Everyday AI Assistant”, reflecting...
Colgate Strong Teeth highlights Mother’s confidence in latest campaign via WPP@CP
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The campaign draws attention to the confidence that Colgate Strong Teeth mothers place in the brand.
Cheil India unveils new Samsung Galaxy F36 5G campaign: ‘India! Go Hi-FAI’
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"The idea for the film was simple: AI shouldn’t be a privilege, it should be in every pocket."
Bestads Best of the Week Reviewed by Shruthi Subramaniam, Executive CD, BBDO India
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Each week Bestads picks the very best advertising in the world, in every medium – which is reviewed by a top creative...
Director’s Brief: 12 Questions with Zacharia Lorenz @ Vantage Pictures
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"I’ve now been in Asia for over a decade. So in a way, the spot didn’t just influence my career, it reshaped my life."
The Shout Group celebrates success of Tropicana Twister’s ‘Multiply The Goodness’ campaign with historic entry in the Malaysia Book of Records
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The Shout Group and Tropicana Twister make history with 'Most Digital Journals Collected in an Online Campaign'.
Think Design CEO Deepali Saini appointed Global Chief Experience Design Officer of Havas CX
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The expanded role will see Saini join the Global CX Leadership Board and spearhead the network’s XD practice worldwide.
KitKat Helps Aussies Protect Their Most Sacred Break – The Commute – in New Campaign via VML
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KITKAT, in collaboration with VML, has dropped Commuter Camouflage (Camo) hoodies, designed to blend in with the...
Epica Awards highlights unique press only jury in new call for entries campaign via Havas Paris
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If you’re not a journalist, there’s no way you’ll be invited onto the Epica Awards jury. But that doesn’t stop some...
Update your FREE Bestads Profile with these 4 simple steps and stay ahead in the industry
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To ensure your profile is up to date and accurately reflects your work, please follow these simple steps...
NRMA Insurance enters next century as A Help Company with new brand film via Accenture Song
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NRMA Insurance has unveiled its new brand film “The Lighthouse” via Accenture Song ANZ, marking its 100-year history...
Asian Paints strengthens foothold in Kashmir with eight new experiential décor stores
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The brand opens eight experiential stores across Kashmir, marking the region’s largest organized décor retail footprint.
FCB Aotearoa promotes CEO Paul Wilson to the role of Group Chief Executive Officer
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FCB Aotearoa has promoted CEO Paul Wilson to the role of Group CEO.
BLKJ Havas Singapore launches mobile-first recruitment experience for RSAF
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This mission-based immersive journey is designed to showcase the teamwork and community at the core of the RSAF.
KitKat and Spotify unite to ‘Break the Loop’ in music with new Leo India campaign
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“Algorithms are great, until you realise they have got you stuck in a loop, leaving little room for discovery."
CP Foods’ new film by TBWA Thailand\Juice captures the unspoken language of family love
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Therefore, a prepared meal for loved ones may seem like an ordinary routine but conveys a profound level of care.
Bayer launches Supradyn Naturals Ginseng with ‘Morning Wala Josh Poore Din’ film
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The film shows how Supradyn Naturals Ginseng fuels all-day energy, empowering men to take on both professional...
Colgate-Palmolive taps K-Pop icon IU for Optic White Purple campaign across Asia-Pacific
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The campaign was created by WPP CP, led by Ogilvy teams in Singapore, Hong Kong & Korea, WPP Media & Social@Ogilvy...
UK & US-Based Laird and Good Company joins m25 Premium Global Network to elevate creative excellence across Asia and The Middle East
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Laird and Good Company has been guided by a belief in the power of diversity, collaboration, and creative courage...
Thai food brand Roza and VML introduce ready-to-eat relief bags for flood affected communities
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The new initiative, the “Ready Bag”, goes beyond simply filling stomachs: it’s a thoughtfully designed rescue kit...
Maggi gaming IRL: bringing video game food to real life with flavor, fun, and fandom
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Inspired by games known for their cooking mechanics, they surprised their fans by jumping from gameplay to stovetop...
The One Club launches The One Show-ONE Asia Cross-Culture Jury Initiative
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The extended deadline for ONE Asia is August 25, 2025, and final deadline September 12, 2025.
Applecrumby teams up with Kingdom Digital to Launch “Kisah Kasih Ibu” campaign
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The "Kisah Kasih Ibu" campaign features the voices of three real moms, inviting viewers to reflect on the unspoken...
Sonal Jadhav appointed as Managing Partner – West at Havas Media India
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Previously, Jadhav held leadership roles at Wavemaker, where she managed the ITC Personal Care portfolio...
dentsu Thailand creates experiential pop-up to tackle phone scams for Whoscall
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Upon entering the shop, visitors were greeted with immersive installations that brought scam statistics to life.
The Content Path: From Creation to Conversation
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This traditionally one-way conversation has very quickly become multi-faceted with several layers of complexity.
The m25 Global Creative Series Episode 4: Instinct, passion and a bit of stupidity is Federico Fanti’s formula for fearless creativity
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My advice for young creatives? Stay curious. Stay weird. And don’t be afraid to share the idea that sounds too crazy...
Where human imagination meets AI: The One Club’s Tay Guan Hin inspires CMS 2025 opening in Seoul
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Over 1,000 global marketers, creators, and agency leaders attended for two full days of innovation...
McCann Japan elevates Takashi Aoki to CEO and Representative Director, succeeding Ji Watson
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With Ji Watson returning to the US, Takashi Aoki will step up into the Representative Director & CEO roles.
Bestads Best of the Week: Channel 4’s ‘The Inheritance’ via 4Creative, London
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The ad was picked by this week's guest judge Luis Paulo Gatti, ECD + Head of Entertainment at White Rabbit Budapest.
Fenesta celebrates true freedom with #ShutTheShor campaign starring Sangeeta Gharu
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The film opened with her during a fashion shoot, when voices from her past cut through the flashes—remarks on her...
MAD Stars tackles the future of the industry from AI, creativity, burnout and more
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In a world shaken by war, inflation, and widespread institutional distrust, can algorithms really connect with people?
Director’s Brief: 12 Questions with Anh Phi @ 116 Pictures
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Beside my film practice, I was deeply involved in grassroots music culture in Vietnam, years organizing raves, DJing...
Thai Moms’ negotiation skills shine through in KFC Thailand’s “Mom-Approved Price” film
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The spot celebrates Thai moms who love to hunt for bargains, honoring their unmatched price-negotiation skills.
Bestads Best of the Week Reviewed by LP Gatti, ECD + Head of Entertainment at White Rabbit, Budapest
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Each week Bestads picks the very best advertising in the world, in every medium – which is reviewed by a top creative...
Mastercard appoints WPP Media to lead global media duties across 70+ international markets
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Mastercard has appointed WPP Media to lead its global media strategy, planning and buying across more than 70...
DDB Philippines’ Espresso+ launches Gen Z–focused KiQ Mobile campaign for Smart
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“KiQ is your world, reflected back but only smarter. It adapts, personalizes, and evolves, just like you.”
Anvita Arora and Shyam Nair rejoin 22feet Tribal WW India to strengthen leadership
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Shyam Nair, who returns as ECD, brings experience from leadership roles at VML, Lowe, and Creativeland Asia.
Dennis Kung signs on as new TBWA\Media Arts Lab Executive Creative Director for Southeast Asia
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His career journey has taken him through renowned agencies such as Ogilvy, Mother, W+K, Translation, Quality Meats...
Rohit Shukla and Nitin Kediyal join DEPT India as new Heads of Data and Commerce
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Kediyal joins DEPT with 16+ years of experience and brings deep technical expertise in Adobe Commerce...
Rolling the Dice in Asia: A director’s return
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Dice’s latest project in the U.S. takes a playful, fashion-forward turn with a film for Koio, a New York-based shoe...
Former Ogilvy creatives Ishita Misra and Pradyot Mokashi launch new agency, Colloquial
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Mokashi said: “Colloquial doesn’t want to have a signature style of advertising or a trademark way of thinking."
FCB NEO appoints Binay Mehra as Senior VP
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Over the last ten years, Mehra has led key portfolios at PepsiCo Foods across his previous agencies.
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