May 2024 Archives

#1 Ranked Creative in Singapore, Rachel Kennedy’s journey from fake blood to Cannes Juries

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It's a time to remember what’s always worked: a brave idea, a provocative point of view, a truth that punches you...

Last day to take advantage of the 25% entry discount for LIA – enter and pay by today, June 10

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All entries must be finalised and paid by by end of day today to receive the 25% discount.

American Tourister + Blak Labs Singapore launch Smurfs luggage line ahead of movie release

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"'Made for True Blue Friends' perfectly captures the essence of the Smurfs – friendship and unwavering loyalty."

Razorpay and Talented India turn IPL ad slots into a spotlight for 37 homegrown startups

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Talented created + produced 37 unique ads for the IPL across, featuring founders from 37 startups, shot across 3 cities.

8-month-old agency injected LKR 490 million into Sri Lanka’s marketing industry: for free

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“This world-class festival was nothing short of extraordinary. And it was free. For marketers, students, freelancers..."

WPP CEO Mark Read to step down at end of 2025 following more than 30 years with the company

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WPP has today announced that Mark Read, Chief Executive Officer, will retire from the Board and as CEO on 31 December.

Happydent celebrates the power of a bright smile via new McCann Worldgroup India campaign

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At the heart of the film is a storyline revolving around a group of contortionists who, with the help of striking...

Cannes Lions 2025 Contenders: BBDO India

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BBDO India has highlighted their top contenders for next week's Cannes Lions Festival of Creativity.

Cannes Lions 2025 Contenders: DDB Mudra Group

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DDB Mudra India has highlighted their top contenders for next week's Cannes Lions Festival of Creativity.

Cannes Lions 2025 Contenders: TBWA India

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TBWA India has highlighted their top contender for next week's Cannes Lions Festival of Creativity.

RUN DMC’s ‘It’s Like That’ gets a LEGO remix in new ‘She Built That’ campaign via Our LEGO Agency

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Campaign aims to empower a new generation of girl builders.

LGBTQI+ group Babaylanes and DDB MNL empower Filipinos to support trans creators

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Why does it matter? Because watching a video from start to finish tells the algorithm: “Hey, this is important.”

Bandhan Mutual Fund empowers dreams with second phase of ‘Salary Wala Plan’ via Grey India

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The new film turns its focus to those who are looking to break free from the routine of a 9-to-5 life.

Last chance to enter MAD Stars 2025 awards – Final entry deadline is June 16th

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The final deadline is the FINAL deadline, Monday June 16.

The One Club opens Call for Entries for Global Young Guns 23; reduced-fee early deadline Aug 14

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This year’s program branding by Khyati Trehan, a YG19 winner.

Lazada launches “6.6 Super Wow Sale” with DO.AGENCY to spotlight real deals

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The spot, titled “6.6 Super Wow Sale,” was born from the insight that Southeast Asian shoppers thrive on discovering...

UniPin and Minotaur join forces to open the gateway to the gaming multiverse

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UniPin is best known as one of Asia’s most trusted online payment portals, providing game credits and top-up services...

The One Show 2025 Insights Report reveals key trends and jury predictions

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Also included is the “Disciplines Deconstructed” section, a detailed analysis from jury rooms decoded into 10 major...

Three from Asia make the shortlist for the Cannes Glass: The Lion for Change

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HERALBONY discovered a potential source of commercialization for the works of artists with intellectual disabilities...

Ogilvy India launches Ogilvy Consulting in India led by Neeraj Bassi

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Bassi brings 28 years of experience and most recently served as Chief Growth Officer for Cheil X.

TVS RONIN and TBWA\India champion safety and culture with ‘The Art of Protection’

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Each helmet is a wearable masterpiece — from the intricate lines of Madhubani to the earthy rhythms of Warli...

Cheil India and Samsung launch digital comic to spotlight India’s growing e-waste problem

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The digital comic brings to life a cast of old discarded appliances who’ve been waiting to be heard.

After 46 incredible years Rob Morgan set to retire as chairman of Clemenger Group

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"I started with Clemenger 46 years ago – well before most of you were born! I was incredibly fortunate to be hired by th

DMAP host’s 10th DigiCon under the theme “The Age of ‘I’: Personalization in a Connected World”

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"This year's theme, 'The Age of 'I,' celebrates the transformative power of technology to create unique, meaningful..."

Korea, Japan + Hong Kong top performers at the shortlist stage of New York Festivals Awards

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Innocean Seoul has 20 shortlists and Publicis Hong Kong has 18.

Asia’s Top 40 Most Awarded Women in Advertising – Campaign Brief Asia Creative Rankings

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Entirely based on creative performance at 12 major international and regional advertising award shows over two-years.

Apple launches “Lessons” to transform how Indian college students learn with Mac

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Building on the success of last year’s campaign, “Work Is Worth It”, this year’s film encourages students to break...

Assembly appoints Aaron Kleiman as General Manager and Client VP in Japan

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Kleiman brings over 25 years of experience in the Japanese market, across both agency and client-side leadership.

Ogilvy/Hogarth Singapore, 116 Pictures, and Juice crunch time zones in playful Pringles campaign across Asia-Pacific and the Middle East

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In post-production, Juice elevated the creative execution by developing immersive CG environments and visual effects...

UltraSuperNew repositions itself for 2025 and launches new Shibuya HQ

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“Moving from Harajuku to Shibuya marked a turning point for UltraSuperNew—not just a change of address, but a shift..."

Gatorade Philippines takes “Is It In You?” beyond the screen and into the streets via DDB MNL

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This was done through larger than life out of home installations - from an underpass that made a lackluster walk into...

Merlee Jayme named Agency Leader of the Year at the APAC Tambuli Awards: Leo Manila wins Agency of the Year + McDonald’s Advertiser of the Year

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Jayme won for her fearless creativity, relentless innovation, unwavering commitment to purpose storytelling...

Havas’ Cannes Contenders from the region

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The Times of India and The Economic Times printed pages in purple ink during the 2024 elections in purple ink instead...

The Marketing Society welcomes Claire Pinel and Stuart La Brooy to its leadership in Singapore

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Matthias Blume steps down as a board member and will relocate to Australia this June to take on a new role...

m25 brings the UK to Asia and the Middle East with the APA

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m25 showcased how local insights can help production companies navigate unique challenges and tap into markets.

Farez Khan steps down from leadership role at C27; Launches boutique agency ZERO ASIA

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While stepping away from day-to-day responsibilities at C27, Khan will remain connected to the agency in a consulting...

Cheil Hong Kong’s Paul Chan to sit on London International Awards’ 2025 Audio & Radio jury

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“Radio and Audio is possibly my first love in advertising. I love beautifully written pieces, I love ideas, I love..."

Komix partners with Salvo Jakarta for new cough remedy spot featuring Dustin Tiffani

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A clever twist in the form of Indonesian comedian Dustin Tiffani, who appears mid-sequence as the physical...

Bestads Best TV of the Week: Campari’s ‘The Bartender’ via AKQA Italy

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Each week Bestads showcases standout global advertising work as reviewed by an esteemed international creative...

WPP Media Launches Open Intelligence

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In its first major move since the launch of WPP Media last week, the newly formed media group has unveiled...

Lily Li named new MD of Heckler Singapore as Charu Menon moves to lead European expansion

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Li is from Shanghai, where she served as Managing Director of The Mill Shanghai over the past eight years and comes...

Under Armour appoints OMD as Media AOR in APAC

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This marks the expansion of OMD’s relationship with Under Armour, which began in 2023 as the brand’s Media AOR for...

Vina Henson and Chewy Chua named Group Co-COOs at DDB Group Philippines

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Their focus will be on ensuring seamless integration across business units, optimizing processes, enhancing cross...

Ogilvy Singapore and FCB India among the 18 shortlists for the Dan Wieden Titanium Lions

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The Dan Wieden Titanium Lions celebrate game-changing creativity, honouring work that breaks new ground, challenges...

Toyota + Dentsu Thailand’s ‘Save Speeding Loss’ turns Bangkok’s streets into safety checkpoints

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Each installation visualised personal stories—from unfulfilled dreams and broken families to the lingering grief...

Campaign Brief Asia-ONE Asia “Young Guns Spotlight”: Natsuki Isa

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The "Young Guns Spotlight" series, featuring interviews with past winners from Asia in The One Club’s Young Guns...

Samsung Electronics Singapore consolidates Social Media Business with Publicis Chemistry

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Publicis Chemistry Singapore will partner with Publicis Media Singapore and Digitas Singapore who are currently...

Optus appoints Accenture Song and Droga5 to lead media and creative in Aussie agency overhaul

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Optus appoints new creative, media and production partners to drive next generation marketing strategy.

Chariot Agency creates new Nando’s Malaysia anthem with a little help from the 90s

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Filmed inside a Nando’s outlet, the video follows a Nandoca pouring his heart out amid the marinade, the flames...

Carlsberg and Havas Malaysia toast to tradition with new harvest festival campaign

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In the spirit of “By Locals, For Locals,” Carlsberg partnered with Bornean artists Nelson Lip and Timothy James...

Bestads Best of the Week Reviewed by Sam Stuchbury, Founder/ECD, Motion Sickness, NZ

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Each week Bestads picks the very best advertising in the world, in every medium – which is reviewed by a top...

Vaseline and Ogilvy team up with gamers to fight silent enemy: Blue light exposure

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These influencers received "Screen Block" kits and created engaging unboxing videos, showcasing the product...

Publicis Groupe’s Jason Williams reveals Cannes contenders that capture APAC’s creative diversity

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“Predicting what wins at Cannes can sometimes be a bit like betting on the weather. But one way to boost our chances..."

ONE Asia Creative Awards 2025 opens call for entries with fiery “Can You Handle The Heat?” campaign from StudioK110 Seoul

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The early bird deadline for entry is June 27, regular deadline July 28, extended deadline August 25, 2025.

KFC Thailand and Butterbear launch viral ‘Nong Noey’ campaign to drive brand love

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The campaign will kick off with a charming commercial featuring a catchy soundtrack that tells the story of Nong...

Tilt names Raju Alluri as Southeast Asia CEO

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In his new role, he will lead Tilt’s regional growth strategy, strengthen its integrated service offering, and deepen...

22nd Effie Award Singapore challenges agencies and brands to show real impact

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Agencies and brand marketers can submit their most effective campaigns before 8 June 2025.

LIA announces the 2025 Creative Strategy and Creativity in PR Juries

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“Successful campaigns are those that bring fresh perspective to the table. There is strategic thinking coupled with..."

IPG Mediabrands elevates Penny Chow and Jay Lee to strengthen leadership in Greater China

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Jay Lee former Executive Creative Director of MBCS Hong Kong is promoted to Executive Creative Director of MBCS...

SleepyCat’s new ‘Sleep Solves Everything’ campaign challenges beauty norms with humour

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The film which has now gone viral on the internet—is being praised widely for its unconventional storytelling...

Inventor of The Pink Chip Sam Rowlands joins Black T-Shirts Podcast

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This week's guest on Black T-Shirts is inventor of The Pink Chip, Sam Rowlands.

Ex-Dentsu leader Kevin Mann joins GAB Asia as MD

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At Dentsu, Mann led growth for major client wins including Nestlé, Kering, Carlsberg, and GM Durant Guild.

McCann Worldgroup showcases top Asian campaigns ahead of Cannes Lions 2025

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#ToneProud is a global campaign that rallies people of all skin tones to create the industry's largest and most...

VIDEO: Nils Leonard at D&AD Festival 2025 ~ What building Uncommon creative studio taught him

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The best ideas don’t come from chasing someone else’s dreams. They come from backing your own. It’s about belief....

Lisa Fedyszyn’s D&AD Diary: “Danke Penny Price Packs, for holding the balance of innovative use of media, design, and creative”

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"Danke Penny Price Packs, for holding the balance of innovative use of media, design, and creative (and pride of

Shakespeare enters the metaverse: Singapore Repertory Theatre virtual Macbeth debuts

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“The younger community spend an incredible amount of time online and often in gaming universes.”

Sting and Leo Thailand launch ‘Restination’ campaign to combat Songkran fatigue

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What if the call to rest didn’t come from humans… but from the supernatural?

Damon Stapleton: Creativity. The value of water on the smoke.

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Some of you may find this shocking but not all ideas are the same. I find many speak about ideas like they are loaves...

Heckler Singapore reimagines air travel in 3D with Qantas’ playful new campaign

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"As a turtle isn't regularly found in the sky, we could get creative with her flying style to add to the magic."

Former Malaysian 4As council members respond to yesterday’s 4As CEO’s media statement

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We, the undersigned former Council Members who resigned on 28 March 2025, wish to set the record straight..."

CB Exclusive: Ben Coulson departs ANZ Chief Creative Officer role at Dentsu Creative

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Until a replacement for Coulson is found, Dentsu Creative NZ co-CCO Brett Colliver will lead creative across Aust and NZ

MAD STARS entry deadline quickly approaching: Regular deadline is today, May 30 with the final entry deadline on Monday, June 16

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The second (regular fee) deadline ends tomorrow May 30, and the final (late fee) deadline ends on June 16.

Café de Coral and dentsu celebrate family bonds with “Timeless Taste of Hong Kong” campaign

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At the heart of this campaign is the beloved Baked Pork Chop Rice, a dish that embodies warmth and comfort.

BuktuPup by Dentsu Indonesia and Microlax solves clean toilet woes for Indonesian tourists

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Since its pilot phase, the microsite has expanded its network to 213 toilets across 27 tourist destinations across...

The One Club names five from Asia to judge their Next Creative Leaders 2025 competition

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"It identifies, celebrates, and provides a global platform to talented women, non-binary, and trans creatives..."

Andrew Lee, CEO of the Association of Accredited Advertising Agents Malaysia (4As) responds on Council resignations

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"It is our hope that candidates, regardless of election outcomes, will continue to contribute actively..."

WPP retires GroupM name and launches WPP Media to usher in new AI-driven era

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WPP Media manages more than $60 billion in annual media investment and works with 75% of the world’s leading advertisers

Mediatropy welcomes former Bonsey Jaden executive as new Chief Executive Officer

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Formerly the Chief Executive of Bonsey Jaden and Managing Director of CUE Group Southeast Asia, Posavac will spear...

From Insight to Impact: BBDO Asia’s regional work that is in focus for Cannes 2025

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Cannes contenders that reflect the intersection of bold big thinking, cultural relevance, and meaningful results...

CICLOPE APAC Awards 2025: Revolver + Director Jeff Low score Grand Prix for Telstra ‘Better on a Better Network’ via Bear Meets Eagle on Fire with +61; Scoundrel named Production Company of the Year; Tim Bullock wins Director of the Year

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CICLOPE Asia Pacific has announced its 2025 Award-winners, in a Showcase held at Sydney’s boutique Golden Age Cinema.

Former Clemenger CEO Dani Bassil named CEO of M+C Saatchi Group AUNZ as Justin Graham, CEO, M+C Saatchi Group APAC prepares to step down

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Dani Bassil named new CEO of M+C Saatchi AUNZ as Justin Graham prepares to step down after 12 years with the agency.

Keane Pearce Shaw joins electriclime° for exclusive representation throughout APAC

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“All of my best ideas come from being silly. I love diving into rabbit holes and finding humour and beauty in..."

David Droga to step down as Accenture Song CEO for Vice Chair role; Ndidi Oteh to CEO; Nick Law to creative strategy & experience lead

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Within only four years, Song became the world’s largest tech-powered creative company, growing from $12.5 billion

GIGIL brings home 3 Pencils at the D&AD Awards

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Their 'Steal' film for Mandaue Foam Home Store was awarded a Graphite and Wood Pencil.

Fern Holloway returns to NZ from London to lead Match Artists into next phase of growth

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Match Artists, one of New Zealand’s top-tier photographic and motion agencies, is signalling a new era with the...

Thai Red Cross + VML launch new organ donation campaign with CP Group and True Corporation

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The film delivers an emotionally stirring message about the transformative power of giving.

So Drama! Entertainment assembles first advisory panel chaired by Tay Guan Hin

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Members will lend insights on industry trends, audience behaviour, content strategy, and distribution channels...

Ameer Ismail steps down after nearly three decades at MullenLowe Lintas Group

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Ismail joined Lintas in 1996 and has been recognized as one of the longest serving PR agency heads in the industry.

Five council members resign from 4As Malaysia, cite governance concerns and call for reform

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“We did not resign from the 4As. We resigned from the Council after exhausting internal avenues for reform.”