Shin Ramyun transforms your ordinary adventures via new film by Outreach Nepal

Shin Ramyun, the popular noodle brand from South Korea’s Nongshim, has launched its latest campaign in Nepal. The team at Outreach has developed a concept that highlights the experiential side of Shin Ramyun to attract a broader audience.

In a market saturated with many domestic noodle brand options, Shin Ramyun’s campaign focuses on appealing to young demographic — the key influencers who introduce foreign brands to Nepali households. By showcasing the experiential aspects of Shin Ramyun, the campaign transforms it from a mere product into a lifestyle choice.

The campaign features a vlog-style video where a group of friends explores Nepal’s stunning mountains, with Shin Ramyun adding flavor to their adventure. This narrative not only highlights the product’s quality but also connects with viewers, inspiring them to seek their own adventures with Shin Ramyun.