TBWA appoints Ellie Brocklehurst as Chief Marketing Officer for Asia

TBWA has hired Ellie Brocklehurst to the newly created role of Chief Marketing Officer, Asia. Brocklehurst will be a key member of the leadership team responsible for elevating the branding, communications and marketing efforts of the agency.

Brocklehurst was most recently Head of Growth Marketing at Wunderman Thompson/VML. During her four years at the agency, she was responsible for the growth marketing & communications function across Asia, including lead-gen marketing initiatives, client events, media relations and thought leadership. Most recently, her scope included working with in-market leaders and client teams to identify key growth opportunities with APAC’s top clients.

Prior to that, she was Regional Communications Lead for BBDO, leading all internal and external communications for Asia. During her time here, she also supported regional clients in their content efforts by offering her expertise and leadership on key accounts such as AIA and Hilton.

Brocklehurst has over 13 years’ experience working in leading PR and Marketing agencies, with nearly a decade spent in Singapore. In addition to her expertise in growth marketing and communications, her knowledge and understanding of the nuances across each market in the region and the ability to leverage these is what makes her a great new addition to the regional leadership at TBWA.

Sean Donovan, TBWA\ President, Asia, said: “As a means of achieving a greater share of the future for our clients, for the last few years we have migrated the way we work toward a more borderless mindset. The creation of a CMO role, and particularly Brocklehurst’s appointment to it, gives us even better ability to leverage the power of the collective across Asia to bring Disruption® to life across the total brand experience for our clients.”

Brocklehurst said: “TBWA has always been a creative powerhouse in Asia, and globally, and I feel incredibly privileged to be joining such a strong and successful agency. Being the Disruption® company, an agent for change for brave clients looking to grow and succeed, is a clear and very cool value proposition. I’m excited to dive right in and work with the team on a growth strategy that will take our clients and agency to great new heights.”

Brocklehurst joins following the recent appointment of Peter Khoury as Chief Creative Officer of TBWA\Asia and Singapore.