Bestads Six of the Best Reviewed by Steve Cochran, CCO, Saatchi & Saatchi, New Zealand

Each week Bestads picks the very best advertising in the world, in every medium – which is reviewed by a top creative director or team to select their own personal favourites.

This week’s guest judge is Steve Cochran, chief creative officer at Saatchi & Saatchi, New Zealand.

BEST TV
Winner: LYNX ‘Robbery‘. It’s stupid from the first scene and doesn’t let up till the last. And that makes it clever enough to take out first place for me. Lynx has played with the trope of female attraction for decades. This new incarnation makes its point with some quite dark humour that no doubt young dudes will appreciate. Just like this old dude does.

BEST INTERACTIVE
Winner: Asiatic MCL Bangladesh’s ‘The Odd Dot Selfie’. The significance and power of cultural symbolism in foreign campaigns can sometimes be difficult to appreciate. Not here. Turning this well recognised symbol of feminine beauty and strength into a symbol of protest against violence, in such a simple and meaningful way, should be understood and applauded the world over. READ ON…