Scarecrow M&C Saatchi campaign for Reliance Jewels celebrates the queen in every bride
One of the most trusted jewellery brands in India, Reliance Jewels, has released it’s “Vivaham Collection” – a diverse range of wedding jewellery designed to make every bride feel like a queen on her most special day. The campaign is conceptualised and crafted by Scarecrow M&C Saatchi.
The collection pays homage to the beauty and diversity of brides from regions across India. The campaign theme, ‘Queen in You’ narrates the saga of brides embodying timeless beauty and inner royalty on their special day.
The campaign showcases the bold Bengali bride, the opulent Odisha bride, the magnificent Maharashtrian bride, the playful Punjabi bride, the trendy Telugu bride, the beautiful Bihari bride, the vibrant Delhi bride and the charming Karnataka and Andhra bride. Each video captures the unique cultural essence and elegance of these diverse brides.
Kapil Tammal, National Creative Director, Scarecrow M&C Saatchi said the campaign conveys that on her wedding day, the bride is not just a bride but a queen.
“It’s a day where she takes centre stage, radiating an aura of timeless beauty. Every glance, every blessing, and every tear of joy falls upon her. The Vivaham collection celebrates the feelings of butterflies in her stomach to the nervous excitement in her heart as she experiences the moment she is about to take her throne,” said Tammal.
“Every Indian bride is different. The attire she picks, the rituals she follows, and the jewellery she wears are intrinsic to the region she comes from. However, we believe, the one thing that’s common in every Indian bride is her royal charm. Our task was to bring to life how different Indian cultures and traditions intertwine seamlessly with the queen that is the Indian bride,” explains Tammal.
Sunil Nayak, CEO of Reliance Jewels said, “Vivaham collection with its diverse designs is tailored to meet the unique needs of modern brides across different regions in India. With this campaign, Reliance Jewels encourages brides-to-be to embrace their inner queen and adorn themselves with jewellery that exudes grace, elegance, and timeless beauty.”
Credits
Team Reliance Jewels: Sunil Nayak, Priyanka Thapa, Rohan Patankar, Shaswat Doctor, Prajith Nair, Abhishek Ranjan, Jinal Jain, Vinod Tare, Dipali Sable, Shweta Sutar
Creative Agency: Scarecrow M&C Saatchi
Creative Team: Manish Bhatt, Raghu Bhat, Kapil Tammal, Thomas George, Yuvraj Gorule, Abhijit Kalan, Uttam Kumar, Vaishnavi Mandavkar, Varun Shah, Vishwajeet Talwadekar, Doremi Chatterjee
Account Management: Mangesh Mulajkar, Baishali Bhattacharjee, Archi Sharma, Saneh Kurian
Studio: Subhash Gade, Mangesh Kasekar, Vikram Dalvi, Sandesh Rane
Creative Interns: Kshitija Keshavlal Adam, Shrawani Vinit Chawathe, Janhavi Prakash Tambe, Sakshi Pramod Kudalkar
Production House: KARMA PRODUCTIONS
Photographer: RID BURMAN
Videographer: NEERAJ HINDUJA
Executive Producer: HIMANSHU BHASIN
Producer: PRATEEK ANAND, LUV BAGAT, SUSHAIN DHAWAN
Line Production: AKSHAY RAWAT
Casting Director: KARMA PRODUCTIONS
Costume Stylist: AYESHA NIGAM
Makeup & Hairstylist: RASINO
Talent: Jhanvi Pandey, Aditi Sharma, Kritika Singh Yadav, Pooja Katyal, Bhavyata Sharma, Madhurima
Post Production: FINAL VISUALS