SHARP India celebrates Father’s Day in new ‘Aapki Khushiyon Ka Thikaana’ campaign via Horizon9
This Father’s Day SHARP brings to the fore and honours the spirit of fatherhood in its campaign ‘Aapki Khushiyon Ka Thikaana’ designed and executive by advertising agency Horizon9.
The campaign showcases the delightful journey of a father and son duo as they navigate the daily household chores with ease and joy, courtesy SHARP India’s comfortable and easy-to-use home appliances.
In a society where the roles of household management are often gender-defined, SHARP India’s campaign breaks stereotypes by depicting a refreshing narrative where the women of the house (mother and daughter) take a well-deserved holiday, leaving the men (father and son) to take the reins. The campaign beautifully captures the moments of bonding, learning, and sheer fun as the father transforms into a homemaker and takes care of the son by cooking their meals and keeping the house in perfect order, all while unleashing the convenience and efficiency of SHARP home appliances.
Campaign extends further in the second film, where the son also steps up to get dad out of a fix with the help of powerful & efficient SHARP home appliances, returning the love and effort of his father.
Talking about the campaign, Mimoh Jain, Vice President, SHARP Appliances India, said, “Over the last decade, we have seen the roles of fathers in Indian society evolve, especially in the urban centres, and through this campaign, we are highlighting and honouring that evolution. At SHARP India, we always strive to make the lives of our customers more convenient and efficient through our durable and reliable products. Our ongoing expansion into newer segments underscores our commitment to delivering innovative, high-quality, and original products that enhance the lives of our customers. We are deeply invested in the ‘Make in India’ initiative with the launch of fully automatic top load washing machine last year, and we will continue to focus on production of 70% of line up in India, with 30% import from other SHARP subsidiaries like Japan & Thailand.
Building on this, we will launch Single-Door & Frost-Free refrigerators along with semi- automatic washing machine range. We are proud of our progress made possible by our partners in India as we strive forward to make deeper in-roads in the India market. Our next campaign would be on convertible SHARP air purifiers and dehumidifiers, a first of its kind product in India.”
Kshitij Narain, Chief Creative Officer, Horizon9, said the campaign is meant to celebrate gender parity at household work in today’s modern homes. “We crafted the idea to showcase the evolving gender roles in urban homes. The campaign establishes SHARP products as your #BemisaalJodi just like that of the film’s ‘father & son’, making your home, the place of your happiness, ‘Aapki Khushiyon Ka Thikaana’. This Father’s Day is all about acknowledging the #BemisaalJodi we have with our #BemisaalDad.”
The message is clear: happiness knows no gender roles, and with SHARP India, every member of the family can find joy and ease in taking care of their home. The campaign resonates with the brand’s commitment to creating products that make life simply better.