Ogilvy Singapore crowned Cannes Agency of the Year – Good; Ogilvy named Network of the Year

In the final awards show of the week, Cannes Lions International Festival of Creativity has announced the 2024 Special Awards. Ogilvy Singapore has been crowned the Cannes Lion 2024 Agency of the Year – Good following the agency winning the Grand Prix in the Cannes Glass: The Lion for Change for Vaseline’s ‘Transition Body Lotion’.

 

The win marks the first time a Singaporean agency has been awarded a Grand Prix at the Cannes Lions International Festival of Creativity.

Ogilvy Singapore’s win has contributed to Ogilvy being crowned Asia Network of the Year and overall Network of the Year at Cannes Lions.

To demonstrate Cannes Lions’ commitment to transparent and accurate results, the four-stage award process includes PwC as process integrity partner.

View the special awards below:

Creative Company of the Year

1. WPP
2. Omnicom
3. Interpublic Group

Network of the Year

1. Ogilvy
2. Publicis Worldwide
3. DDB Worldwide

Independent Network of the Year

1. Rethink
2. Edelman
3. Serviceplan Agenturgruppe

Agency of the Year

1. Publicis Conseil, Paris, France
2. Rethink, Toronto, Canada
3. Ogilvy, New York, United States

Independent Agency of the Year

1. Rethink, Toronto, Canada
2. Edelman, London, United Kingdom
3. Klick Health, Toronto, Canada

Palme d’Or

1. Smuggler, United States
2. Revolver, Australia
3. Uncharted Limbo Collective, United Kingdom
4. O Positive, United States
5. Iconoclast, France

Creative Brand of the Year

1. Coca-Cola
2. Heineken
3. Apple

Agency of the Year by Track

Agency of the Year – Classic
Lola Mullenlowe, Madrid, Spain

Agency of the Year – Craft
FCB, New York, United States

Agency of the Year – Engagement
Rethink, Toronto, Canada

Agency of the Year – Entertainment
Marcel, Paris, France

Agency of the Year – Experience
Publicis Conseil, Paris, France

Agency of the Year – Good
Ogilvy, Singapore

Agency of the Year – Strategy
Rethink, Toronto, Canada

Independent Agency of the Year by Track

Independent Agency of the Year – Classic
Rethink, Toronto, Canada

Independent Agency of the Year – Craft
4Creative, London, United Kingdom

Independent Agency of the Year – Engagement
Rethink, Toronto, Canada

Independent Agency of the Year – Entertainment
Modern Arts, Los Angeles, United States

Independent Agency of the Year – Experience
Rethink, Toronto, Canada

Independent Agency of the Year – Good
Edelman, London, United Kingdom

Independent Agency of the Year – Strategy
Rethink, Toronto, Canada

All shortlists and winners will also be available to view on The Work. Further information on Cannes Lions can be found at canneslions.com.

(Image: Getty Images)