Innocean wins ‘Grand Prix’ at the 2024 Cannes Lions, achieving their best performance ever

Although Innocean Korea didn’t win a Lion, Innocean Berlin was awarded the ‘Grand Prix for Good’, for the first time at the Cannes Lions International Festival of Creativity. This marks the first Grand Prix win since the company’s establishment in 2005, solidifying its position as a top-tier global marketing solutions company.

Korean headquartered network, Innocean won a total of five major awards at the 2024 Cannes Lions, including one Grand Prix, one Gold, and three Bronze awards, achieving its best performance ever.

The Grand Prix for Good-winning campaign from Innocean Berlin, titled “The First Speech”, was praised for its creativity and impact in the public service project category, which includes submissions across print, film, and media for non-profit or charitable organizations. Based on the brief and concept direction from Reporters Without Borders (RSF), Innocean Berlin produced distinguished creative work, achieving the Grand Prix.

Notably, while Cannes Lions awards a Grand Prix in each of its 30 categories, the Grand Prix win for “The First Speech” is particularly significant as it is awarded to the most outstanding public service work across all categories.

Founded in 1985, Reporters Without Borders is an international organization dedicated to promoting press freedom and protecting the rights of journalists worldwide. The “The First Speech” campaign, created in collaboration with this prominent non-profit, carries a public message advocating for the support of independent journalism with the slogan “Trust the free press. Not pretty words.”

“The First Speech” campaign also won additional Gold and Bronze awards at Cannes.

Additionally, Innocean Berlin won two Bronze awards for the “Capa vs. War” campaign, created in collaboration with the Robert Capa Contemporary Photography Center, known for capturing the brutal and human aspects of war. Innocean noted, “The social message about the ongoing brutality of war resonated globally, earning high praise.”

Innocean Berlin has consistently received acclaim on the European stage for its differentiated creativity, with previous notable campaigns like “Printed by Parkinson’s” and “There’s Nothing Comic About Dyslexia,” which raised awareness for Parkinson’s disease and dyslexia, winning Gold (2021) and Silver (2023) at Cannes Lions.

To achieve this milestone of winning the Cannes Lions Grand Prix, Innocean has focused on strengthening its creative strategy and expanding its reach globally. Since establishing its first overseas branch in India in 2005, Innocean has strengthened its global network. Targeting the world’s largest advertising market, the United States, it acquired the American creative subsidiary ‘David & Goliath (D&G)’ and partnered with Singapore’s leading independent agency ‘TSLA.’ Last May, it signed an MOU with Thailand’s largest retail group, ‘Siam Piwat,’ for a full-fledged entry into the Southeast Asian market, assisting client business expansion in the highly interested Thai market for K-brands and content.