Grey Malaysia and TM launch “Unifi’s Universe”

June 28 2024, 9:35 am | BY Adam Shaw | No Comments

Grey Malaysia has kicked off a Nationwide campaign with the rollout of ‘Unifi’s UniVerse’, a comprehensive suite of its best convergence offerings. The UniVerse includes home internet, mobile, entertainment, and lifestyle solutions that have been tailored to meet the diverse demands of today’s digital-savvy consumers.

 

Accompanying the launch is the ‘Choose Your UniVerse’ brand film, demonstrating how the brand’s portfolio of products converge into a seamless ecosystem. Featuring a diverse cast of family members and individuals from all walks of life, ‘Choose Your UniVerse’ showcases how everyone can experience the best of everything all at once, empowering them to create a personalised universe that meets their unique digital needs.

Jeremy Yeoh, Deputy Executive Creative Director, Grey Malaysia, said: “With ‘Unifi’s UniVerse,’ we’re evolving the brand to stay ahead of the game. It encapsulates the essence of Unifi’s quadruple platform play and solidifies our presence across all sectors we engage in.”

The campaign also showcases the updated visual identity, structure, and product offerings of Unifi, which were originally unveiled during the launch of UNI5G – Unifi’s 5G mobile offerings. This continuation underscores the brand’s commitment to innovation and adaptation, ensuring a seamless transition into the future of connectivity for all Malaysians.

Anand Vijayan, TM’s Chief Business & Consumer Officer, said: “UniVerse is our most comprehensive suite of packages, integrating connectivity, entertainment, and lifestyle solutions for home, work and play. As the champion of convergence in Malaysia, these new offerings enable connected communities, reflecting TM’s aspiration to become a Digital Powerhouse by 2030, and advancing our nation towards its next digital evolution.”

Grey Malaysia and TM launch “Unifi’s Universe”

Credits
Client: Unifi
Chief Business & Consumer Officer: Anand Vijayan
Chief Commercial Officer, Consumer : Jasmine Lee Sze Inn
Chief Commercial Officer, Consumer Strategy & Business: Shanti Jusnita Binti Johari
Vice President Brand & Marketing: Andrew Philip Pinto
General Manager Unifi Marketing: Jo-Anne Jayasiri
Assistant General Manager Unifi Consumer Lead: Renu Arethi a/p Rajandaran
Manager Fixed & Convergence: Ezy Ezienee Binti Jamaluddin
Assistant General Manager Creative: Mohammad Faizal Bin Mohammad Azlan
Assistant General Manager Agency & Media: Afifa Hanom Dean Bt Azahar Raswan Dean
Assistant General Manager Social: Nuraini Alyaa Binti Ramlan

Agency: GREY Malaysia
Chief Executive Officer: Irene Wong
Chief Creative Officer: Graham Drew
Deputy Executive Creative Director: Jeremy Yeoh
Head of Strategy: Cindy Quek
Client Service Director: Jennifer Liew
Associate Creative Director: Abiseshana Mohan
Creative Group Head: Ashraf Sheh
Senior Art Director: Lim Poh Yeng
Senior Copywriter: Megan Ong
BM Copywriter: Hashim Samsudin
Senior Brand Executive: Afiqa Hazira
Agency Producer: Suzy Chiang
Project Manager: Wan Naim, Qistina Yazid

Film Production: Playhouse Pictures Sdn Bhd
Film Director: Henry Ooi
Executive Producer: Redza Taib
Producer: Stephanie Ng
Director of Photography: SY Chong
First Assistant Director: Azhan (Unn)
Art Director: Chiam & Nick Wong
Editor: Jeff Ho
Post-Production: Meccanica EFX
3D Animation: Meccanica EFX

Audio Production: Nacho Usual Collective
Music Composer: Bo Amir
Producer: Sharon Chin